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Every day, hotel commercial teams face the same challenge. Revenue managers are reviewing forecasts. Marketers are checking campaign performance. Commercial leaders are tracking market shifts. General manag...
For years, hotel marketers have relied on a familiar set of metrics to evaluate visibility. Rankings, traffic, click-through rates, and keyword performance all helped answer a straightforward question: can travelers find our hotel onl...
Most hotel sales teams don’t have an outreach problem. They have a list problem. Before a single email gets written or a subject line gets tested, the quality of your prospect list determines whether your outreach has any c...
Hotel profits have seen a strong rebound in the first half of the year, with gross operating profit margin (GOP%) up 3.6 percentage points year over year, from 41...
When a new pricing or forecasting model goes live, there is an obvious problem: you may have plenty of your own historical data, but very little history on the market around you. Most hotels will already have their own historical performance data to work with. What they may not have is the same historical view of their competitors and the wider market.
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