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In film and other media, AI has been somewhat of an obsession for decades now. Will it condemn humans to oblivion? Will it remind us what it actually means to be human? Will it integrate to create a utopia?
NB: This is an article from SiteMinder, one of...
Hotel marketing budgets are under pressure from every direction. Google Ads cost more every quarter, OTA commissions keep climbing, and social media demands constant spend just to stay visible. So when budgets are tight, you’d expect hotel groups to double down on their cheapest, highest-performing channel: talking to guests who’ve already stayed. But most do...
Hotel reviews have always played a central role in how travelers choose where to stay. What’s changed is how those reviews are discovered and trusted. With AI...
Commercial strategy in hotels has transformed dramatically over the last decades. Rooms Revenue management moved from instinct to algorithms since the last 30 years. Yet, revenue streams haven’t evolved at the same pace – Meetings & events (M&E) is one of them.
NB: This is an article from
This summer, the FIFA World Cup in North America, and for hotels in host cities across the USA, Mexico and Canada, it represents a singular and significant direct booking opportunity. With demand this high, competition is fierce. Fans are searching early, dates are filling fast, and every platform out there is fighting for the same booking.
NB: This...