Retail Gazette

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Retail Gazette: Daily Retail News - Retail Gazette

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From hype to high performance: what viral product launches reveal about retail’s new marketing playbook11 hrs

As the Starbucks Unicorn Frappuccino, which became a viral sensation in the US when launched in 2017, comes to the UK for the first time – it is clear that viral product launches are no longer moments of luck...

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HMV to host Spider-Man: Brand New Day event at Oxford Street11 hrs

HMV Oxford Street is hosting an event day to celebrate the release of Sony Pictures’ Spider-Man: Brand New Day film on 29 July.

The event, which will run on 23 July, will see shoppers greeted by a costumed Spider-Man for a “selfie moment” upon entering the shop.

The

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Pip & Nut’s Pippa Murray on distinctiveness, AI and building trust11 hrs

Pip & Nut has turned a leaping squirrel, an unstabilised product and its founder’s story into a coherent brand. Pippa Murray explains how it has kept that identity while moving into mass media and new categories…

Pip & Nut has two extremely st...

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