Page builders promise speed, but usually not the kind that matters most. They promise faster development, faster editing, and faster iteration. They make it easier to launch pages without waiting on a developer. They give marketers, designers, and site owners more control over layout and presentatio...

Third-party scripts are everywhere. Any decent site out there has some version of analytics. But there are also marketing pixels, A/B testing tools, personalization engines, chat widgets, heatmaps, advertising trackers, and consent platforms that all want to run on your site.

Each one promises valuable insight or functionality for the business. I get it. And to be f...