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Most WordPress performance advice focuses on assets. Compress images, minify CSS, defer JavaScript, etc. You’ve seen them. And, those things matter, but they’re not the layer that ultimately decides whether your site scales.
Headers do.
Response headers are the instructions that tell browsers, CDNs, and proxies how they’re allowed to treat your content. Th...
The WordPress REST API is a powerful tool for building custom WordPress-powered applications. It enables headless setups, mobile apps, third-party integrations, and increasingly, large parts of WordPress core itself. But it can also become a performance bottleneck if you treat it like a simple data pipe.
In this article, we’ll go beyond surface-level advice and look...
Every so often we see these clickbaity hot takes claiming WordPress is dead, done, and over. No future. Nothing left.
First, as a community, we engage far too much with these posts and feed the algorithms more than we should. We really need to stop doing that.
Second, it could not be further from the truth, in my opinion. Anyone who is actually paying atte...
This year marks twenty years since I started running a WordPress agency.
What began as building WordPress websites gradually evolved into something much broader. Over two decades, Truer than North has handled high-performance builds, complex WooCommerce implementations, infrastructu...
I work internationally. That means I introduce myself to people from all over the world on a weekly basis. At some point in almost every conversation, someone says something like:
“Oh, you’re from Holland!”
And every single time, I respond:
“Actually, I’m from the Netherlands. More specifically, from Fryslân.”
It’s never said with irrit...