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Redefining Communications

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Message History

Every year, I wade through stacks of trend reports and predictions to see what patterns emerge to help you understand the big things to focus on for the year ahead. This year, those predictions highlight an internal communication identity crisis, revealing a profession at a crossroads, caught between tactical execution and strategic transformation.

We’re seeing a re...


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There’s a question that separates transformational leaders from those merely managing the status quo: Are you playing to win, or playing to not lose?

This distinction emerged during a conversation between Adam Grant and Brené Brown on his podcast, and it’s one that B...


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Here’s a question that came up in my recent quarterly workplace huddle – How do you empower and motivate managers to act as your spokespeople (channel) for your company’s internal comms strategy? This isn’t a new question, it’s a common theme and challenge for internal communications...


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Why do some internal communications professionals reach the C-suite while others remain stuck executing campaigns?

Throughout my career, I’ve watched this pattern repeat itself. The answer isn’t about working harder or producing more content, it’s about mastering two fundamental yet often overlooked elements: confidence and credibility.

When Advita Patel a...


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I’ve watched countless organisations roll out “people-first” initiatives, complete with glossy internal campaigns proclaiming how much they value their employees. The messaging looks polished. The leaders say the right things. Yet employees remain cynical, disengaged, and unconvinced.

And it seems it’s only getting worse this year with more and more internal comms p...


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