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The podcast industry’s best-kept secret? The ad reads that sound effortless take a ton of work behind the scenes. After running nearly a billion host-read impressions through RedCircle’s platform, we kept facing one particular challenge: airchecks.
Reviewing every ad read for accuracy, tone, freshness, and compliance meant someone had to li...
Spooky season is here! With Halloween approaching, many advertisers are starting to get into the holiday-selling grind, and little do many know, it’s one of the best times of the year to advertise on podcasts. Not only does Halloween evade the traditional “holiday download slump” that comes with others like Thanksgiving and Christmas, but many shows release their fun spooky-t...
Podcast advertising has its own lingo and if you’re a D2C brand looking to make waves, it helps to know your baked-in from your mid-roll. Whether you’re chatting with your media team or reviewing a campaign report, this glossary breaks it all down in plain English, with real examples. Think cheat sheet, not textbook. Here we go!
Ad Inventory...
By now, you’ve seen it. Taylor Swift announced her new album The Life of a Showgirl on New Heights, the podcast co-hosted by Travis and Jason Kelce. The memes, the Easter eggs, the orange Empire State Building. We lived through it all.
But here’s the part everyone’s missing: Taylor’s move is another huge validation that ...
