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Steven Bartlett is many things: entrepreneur, investor, author, host of The Diary of a CEO, and probably the only person alive who could make a podcast episode feel like a TED Talk with better lighting.
But here’s the thing: behind the viral moments and heart-to-hearts with business moguls and celebrities, Steven’s also been quietly dropping gems about how ...
Dax Shepard, the charismatic host of Armchair Expert, has transformed his podcast from a humble garage recording into a global sensation. Beyond his engaging interviews, Dax offers a masterclass in authentic podcast advertising. Let’s unpack the strategies that make his approach resonate with millions.
1. Authenticity is the Best Policy...
Podcast advertising is undeniably effective. But like baking the perfect cookie, the magic lies in following the right recipe. Knowing what to expect sets you up for sweet success. Here’s your playful practical guide to making podcast ads your most delicious marketing strategy yet.
1. Budget Smarter, Not SmallerWanting to “dip your toes” into po...
Podcast advertising is scaling and, increasingly, it’s scaling globally.
That’s why we are excited to share that RedCircle has partnered with Audion, a leading digital audio specialist in Europe, to expand programmatic podcast demand across key European markets. This new integration unlocks more demand, more inventory, and more opportunities for cre...
The podcast industry’s best-kept secret? The ad reads that sound effortless take a ton of work behind the scenes. After running nearly a billion host-read impressions through RedCircle’s platform, we kept facing one particular challenge: airchecks.
Reviewing every ad read for accuracy, tone, freshness, and compliance meant someone had to li...