The rapid rise of GLP-1 medications marks one of the most significant behavioural shifts the food and beverage industry has faced in decades, with 1.6 million adults estimated to have used weight loss drugs in the past year and a further 3.3 million interested in using them in the future.[1]

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As Ireland faces a worsening cost of living crisis, there is an opportunity for brands to build trust by openly communicating their sustainability record and by helping consumers make informed decisions.

Think of a transformative marketing slogan. Which comes to mind?

‘Just Do It’ by Nike and ‘Think Different’ by Apple are a few you may think o...

New research from RED C Research — drawing on a nationally representative survey of 2,000 UK adults — reveals a financial services sector on the cusp of an AI-driven transformation. But the benefits are not reaching everyone equally.

Something is changing in the way people make financial decisions. Not everywhere, and not for everyone – but the shift is real, ...

Last Thursday, Warner Bros. Discovery launched HBO Max in the UK and Ireland, completing its long-awaited European rollout. For those used to tracking the global streaming chess board, this launch carries a particular weight and reveals plenty not just about the state of streaming, but of television more broadly.

Launching direct to consumers in partnership wi...

A successful White House visit may generate positive headlines, but it does not necessarily move voters. For many people, politics is judged first and foremost through the lens of everyday life, and right now, that means the cost of living.

This explains why despite the positive coverage around Micheál Martin’s visit to the White House, Fianna Fáil support slipped bac...