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Most advice on Facebook ads for real estate agents starts with a broad audience: everyone within a few miles who might move someday. That works, but it is an expensive way to find people, and you already have a better starting point. The expired, FSBO and neighborhood lists you call every week are full of homeowners you have a reason to talk to, and many of them scroll Fa...


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Most agents learn the phone on live calls. The first few conversations of every session become the warm-up, and those homeowners deserved your best version. Real estate cold calling practice, done on your own time and on purpose, moves the warm-up somewhere it costs you nothing. It also gives you something many agents never get from their brokerage: a way to keep improvin...


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