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Message History

Gerardo Sproet is taking his Houston country experience to the Texas countryside. After a run at Urban One's 93Q Country (KKBQ) that carried him from weekend nights up to middays, he is the new full-time afternoon voice on KTEX 106.1 (KTTX) in Brenham.

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A response tool built to replace hard-to-remember phone numbers in radio spots is no longer exclusive to iHeartMedia. Operator MDR Group is opening Dial #250 to every station and advertiser, adding Voice AI that finds the brand when a listener has forgotten it.

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When it comes to NFL fans, ads that talk like the game pay off, especially on radio. A case study of an online gaming company's football-themed audio spots converted at a lower cost than generic messaging, and the NFL tie-in lifted recall, favorability, and purchase intent.

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K-LOVE's next international chapter has a new point person. The Christian broadcaster appointed Ed Lenane as Vice President of K-LOVE Global, putting him in charge of an expansion with Trans World Radio for countries closed or restricted to missionary work.

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The two voices who made Roy D. Mercer a Sooner State radio staple will be inducted into the Oklahoma Association of Broadcasters Hall of Fame. Phil Stone and Brent Douglas of iHeartMedia Tulsa's KMOD were posthumously named to the Class of 2027.

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