Even when they get a lot of clicks, a lot of businesses don’t understand why their digital efforts don’t work. Most of the time, the gap is caused by not paying attention to social listening. This includes keeping track of when people talk about your brand and trying to figure out why they are doing so.
What is Social Listening?To undertake social ...
You probably neglected a critical part of your post if you ever submitted a picture or an update and got no response. A good hashtag strategy is one of those things. It’s important for both students and professionals in digital marketing to know how these little symbols work. Hashtags assist algorithms show your content to people who are interested in it by acting like...
As a business owner or digital marketer, you’ve probably felt the stress of social media being a “moving target.” Enter Threads, Meta’s answer to real-time, text-first socialising. The problem most brands face is that Threads is just another version of Instagram or X. However, Threads marketing requires a shift in mindset from “broadcasting” to “conversing.” The ...
Like any other social media platform, a lot of creative and business owners use Pinterest. Pinterest is more of a visual search engine than a social network, though. People can use the platform to get ideas for their next project, purchase, or change in lifestyle. If you’re having difficulties getting traffic to your website, Pinterest marketing is a great approach to ...
Every brand wants to go viral, but most approach TikTok like it is just another version of Instagram or Facebook. This is where they fail. TikTok is not a photo-sharing app or a place for highly produced commercials; it is an entertainment platform driven by community and subcultures. For a business, the challenge is shifting from “selling” to “participating.” Whether you are...