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Did you hear about the WAGs who stole the spotlight? Or the angry grandma who went viral? Or the domestic dispute that tragically turned deadly?
This is what’s noteworthy in PR this week: The language we use and the power it quietly holds.
A recent interview with Erin Holland has reignited debate about the term ‘WAG’, an acronym for the wives and girlfrien...
This week, the media has been covering Anthony Albanese’s wedding. But from a PR perspective, we want to hone in on something most people don’t consider when they read stories like this. It’s not about the flowers, the playlist, or even the fact that he DJ’d his own reception. What we want to explore is the media choreography behind it.
Have you ever wondered how th...
The BBC integrity has found itself at the centre of a major controversy this week following a Panorama documentary that included an edited version of a Donald Trump speech from the day of the 6 January riots at the Capitol.
The edit stitched together two separate sections of the speech, almost an hour apart, and in doing so removed key context. The result was an apo...
This year’s Prime Awards broke records in more ways than one. It had the highest number of entries to date, recognised 84 finalists, and celebrated the nominees in front of a sold-out crowd of 450 attendees.
It was also a particularly special year for Pure founder Phoebe Netto, as she had the privilege of presenting two awards in a uniquely joint-winner category an...
Last month at the 2025 Golden Target Awards, our very own Founder and Managing Director, Phoebe Netto, and Senior Director of Performance, Savanah Ebeling, were recognised among some of Australia’s most respected communicators.
Phoebe walked away with Silver for Leader of the Year – Agency, and Savanah was awarded Silver for Professional of the Year – Agency.
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