Purdeep Sangha

Episode 142 – The Most Valuable Asset You Have

Mon, 23 Nov 2020 17:47:39 GMT

A lot of people theorize over what your most valuable business asset is. Almost all of them get it wrong.

It’s not your email list. It’s not your network. It’s not your ability to “wheel and deal”.

It’s actually something that every man is born with. It’s something that doesn’t cost you a penny. Unfortunately, it’s something that most of us neglect to hold on to.

Find out what your most valuable asset in business and life is, along with:

The one trait that will set you up for success above all others
How to overcome the downfalls of holding double-standards
Why empathy is key to your role as a leader
One simple way to improve your chances of following through on a commitment
The hidden dangers of needing an accountability partner/coach
Why a man’s word isn’t worth as much as it used to be
How breaking your promises hurts your self-esteem and confidence
The compound effect that makes people lose faith in you (and how to avoid it)
One thing we need to stop blaming on Millennials
Why online communities have undone the benefits of real-life communities
What to do when someone attacks you in an email
And a lot more

Listen now.

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3 Simple And Super Effective Tips To Plan Your Week For Success

Sun, 22 Nov 2020 13:29:08 GMT

There are 7 P’s for success: Purpose, Passion, Priorities, Pleasure, Planning, Productivity, and Progress. Planning is the fifth “P” but one of the most important. How you plan your week matters. By planning your week, not only do you structure your time better but you also know exactly what you are looking to achieve. Greater clarity gives you greater ability to execute and achieve the success you want.

Tip #1 (Plan On Sunday)

Start planning your week on Sunday. I know it can be tough because Sunday is suppose to be relax mode and thinking about work on Monday can make you anxious. In fact, studies show that people’s anxiety increases on Sunday when they think about working Monday morning. However, spending 20 minutes to put together your overall game-plan for the week will give you a much needed head start for the week.

All you need to do is write down your top 3-5 outcomes that you want to achieve for the week. These also include your relationship and personal outcomes as well. You have three “buckets” in life: work, relationships and self. You need outcomes for all three to have a balanced life. These outcomes are also suppose to be your biggest outcomes that give you significant progress. When you aim BIG, you achieve BIG. The opposite it true as well.

Tip #2 (Use Mon-Tuesday As Your Days)

Plan smart and schedule Monday, Tuesday, and Wednesday as days for you to achieve your outcomes, not anyone else’s. You priorities need to be your priorities and therefore the start of your week should be focused on your priorities. Not your team’s priorities, not your vendor’s priorities or anyone else’s priorities. Avoid scheduling regular meetings, updates calls, etc. during this three day period. You don’t want these days to be your routine days. Instead, you want these days to be your PROGRESS days. Doing maintenance activities will keep you in maintenance mode. You should be in growth mode.

Tip #3 (Plan For Outcomes)

Plan each day for outcomes, not activities. Outcomes lead to results. Activities just lead to being busy. There’s a massive difference. If you focus on all the things you “need” to do, you stunt your progress. Rather, you should have your eye on the outcomes and determine three things: a) what can accelerate your path to achieve your outcomes for the day b) who can help you accelerate the path to achieve you outcomes c) what activities will slow you done from achieving these outcomes. You also want to have outcomes for each bucket in your life. One outcome for your career, relationship and for yourself. Don’t just focus on work as many men do. Your life becomes unbalanced and eventually tips over which is not a good thing.

Summary

By following these three tips, not only will you achieve more but you’ll also enjoy your life a lot more as well! A good life starts with a good plan.

All the best!

Purdeep

P.S. To get more tips on ULTIMATE achievement, text FREE to (888) 210-5566 to get your FREE copy of my NEW book The Complete Man.

The Complete Man Book

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Why Men Cheat: The Real Reasons Why Even Good Men Do

Sat, 21 Nov 2020 13:18:32 GMT

Being a high-performance and business coach for successful male executives and entrepreneurs, you may be wondering why I’m writing about the topic “why men cheat.” The reason is because your marriage has a significant impact on your career or business results. The quality of your marriage also determines whether you feel like The Complete Man or more like the incomplete man. Your marriage is a direct reflection of you.

Although I do not condone cheating, I know that even good men cheat. Some of my good friends have cheated on their wives. And these are good guys with good values who would do anything for their families. I’ve even considered cheating on my wife when things weren’t going well in my relationship. I never would, but I know that feeling when you feel like you’re stuck. Cheating is truly unfortunate because it hurts everyone who is involved. If you’ve considered it, it doesn’t make you a bad guy, it just makes you human. Just remember that your character is the most important element of being a man. You have to determine what character you want to have and live with for the rest of your life.

Why Men Stay In Crappy Relationships

If you’ve considered cheating, you have two options: cheat or don’t cheat. Cheating only happens if you stay in a relationship. If you decide to leave an unfulfilling relationship first, it’s not cheating. You’ve just moved on. The problem is that many men who cheat haven’t moved on. You hang on to your relationship even if it’s not fulfilling you. In fact, eight out of ten men I work with tell me that they are NOT fulfilled in their marriage. That’s a surprisingly high number although I’m no longer surprised when a man tells me he’s not happy.

Men, for the most part, have good intentions and want to do what’s right. That’s why they stay in their marriage. Here are the main reasons why men stay in unfulfilled marriages:

You want to do what’s right.
You want to be a good man with good values.
You feel the pressure from society to stay in a marriage because divorce is a strike against your character.
You have strong faith or belief in “making it work.”
You don’t want your kids to grow up in a broken home.
You don’t want another man raising your kids.
You don’t want to lose half your wealth in a divorce.
You want it to work deep down.
You truly care about your wife and you don’t want to hurt her.

Whatever your reason(s) is for staying in the relationship, just realize that you are teaching your kids the exact same behavior it is. Your behavior will likely influence the outcome of their future relationships, good or bad.

Why Men Cheat

Now let’s get straight to why you may being considering cheating or why you may already have. The main reason why men cheat is because they are not getting what they need from their relationship. Bottom line! You are a creature of emotions and needs. You have desires that need to be met. If they aren’t, it’s natural to want it elsewhere. The key is to be open with your wife about what you need and communicate it in a mindful and respectful way. Two people are in a marriage to meet each other’s needs. In fact, marriage is a commitment to meet each other’s needs.

Here are the fundamental reasons why men cheat:

Lack of sexual fulfilment
The need to desire someone or the need to be desired (aka “the hunt”)
Not being respected in your relationship
Being controlled
Not being accepted for being who you are
Lack of emotional connection
Lack of appreciation
Lost the connection with your spouse

Good or bad, there is always a reason behind a man cheating.

The Impact Of Cheating

Yes, there are men out there who just lack respect for their wife and relationship and it’s easy for them to cheat. But for the vast majority of men, cheating is extremely difficult. If you’ve cheated, you may carry around a burden like no other. I’ve seen men crumble after cheating because they couldn’t look themselves in the mirror. It’s not a pretty sight. Think really hard before you make the choice to cheat but also think harder about staying in a relationship that isn’t giving you what you want. You only live once and you deserve to be happy in your relationship. Also realize that it doesn’t make you a bad man for having thoughts of cheating. It’s your actions that count, not your thoughts.

All the best!

Purdeep

For more insight on relationships, business, personal performance, and success, text the word FREE to (888) 210-5566 to get a free copy of my NEW book, The Complete Man.

The Complete Man

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Episode 141 – Three Key Areas to Focus On In 2021

Mon, 16 Nov 2020 15:11:15 GMT

Whether it’s your life or your business, focusing on these three things will get you the most leverage in 2021.

One of them is more important now than ever. The other two are time-tested axioms of leading a good life and a successful business.

We’ll reveal what these three things are, as well as get into:

The number one secret to succeeding in all areas of your life
One way your social circle could be harming your business results
The hidden dangers of social media
The compound effect of consciously picking the right people for your team
What meditation research can tell you about running an effective team
The secret behind making your strategy work when the rubber hits the road
Why some businesses are doing better than ever in the middle of all this insanity
What to do when your customers refuse to adopt new technology
And a lot more

Listen now.

The post Episode 141 – Three Key Areas to Focus On In 2021 appeared first on Purdeep Sangha.

The Three Questions Wealthy Men Ask Themselves

Sun, 15 Nov 2020 14:54:00 GMT

There’s a common pattern amongst wealthy men. It’s a pattern that defies most rhetoric that people spew out on social media like: “you must struggle through adversity”, “you have to hustle and grind” or “pain and suffering is part of the journey.” The men who are most wealthy do things that are pleasurable for them. They also spend a lot more time doing things that are pleasurable, than doing things that are not pleasurable. In fact, they avoid doing the unpleasurable things all together.

Pleasure Leads To Power, Power Leads To Being Wealthy

There’s a specific method of reaching high-performance I teach men so that they get more done with less effort and resources. They can easily double their productivity and cut their execution time in less than half. This applies to both your work and business life. I call it “The Complete Zone.” It’s the zone where you are completely immersed in what you’re doing and you come up with genius ideas. It’s the zone where your mental, physical, emotional and spiritual being is performing at its best. It’s also when the universe provides you with what you need. It knows that you are completely aligned with your vision and instead of struggling to achieve your goals, they are drawn towards you like a magnet. Think of that time when you needed something that was important to your success, and out of the blue, it just showed up somehow. That’s the universe responding to you.

There is one key element that must be present for you to be able to enter The Complete Zone and that is pleasure. Men who do things that are not pleasurable for them rarely get in this zone and remain poor. Men who do things that are pleasurable, get in this zone more often, become more productive and impactful, get greater results and become more wealthy. It’s a state of true power.

The First Question

The first question wealthy men ask themselves is “what does being wealthy mean to me?” For some men, being wealthy means having a lot of money. For other men, it means having a happy and healthy family. You must be clear on what you want from your life and what wealth means. Do not allow another man’s definition to cloud your meaning and judgement.

The Second Question

The second question wealthy men ask themselves is “what do I enjoy doing?” When you do things you enjoy, you feel wealthy automatically. Imagine your life if all you were doing were things and activities that you enjoy. Sounds too perfect doesn’t it? Well then, let’s just say that you spent 90% of your day and life doing things you enjoy doing. What would your life be like? I’ve seen men dramatically improve their happiness, relationships and even health by shifting their focus over to activities they enjoy doing more often. You were meant to enjoy your life. It’s not meant to be a life sentence.

The Third Question

The third question that wealthy men ask themselves is “do I get immediate pleasure from the result of what I’m doing.” For example, if you don’t like the process of making sales but you like the feeling that immediately follows closing sales, then you’ll still be able to get into The Complete Zone. But let’s say that you don’t like the process of making sales; you don’t get immediate pleasure after closing a sale; but you do like the money that comes along with it. That’s not enough. You must enjoy the activity or the immediate result because otherwise you lose motivation to do the activity. When you lose motivation, you lose the drive, creativity and the universe doesn’t respond as well. You don’t get the same productivity and results as someone who enjoys the activity or someone who immediately enjoys the results of the activity.

Let’s continue with the sales example to clarify even further. When I train sales team, I know who loves closing sales and who doesn’t. The guy who loves closing sales has a huge smile on his face and he’s energized. The guy who doesn’t love making sales but loves the money, feels relieved by making the sale. He doesn’t have that same drive and hunger. Are you hungry and energized?

You Need To Be Honest To Be Wealthy

It’s critical for you to be honest with yourself when asking the three questions. Many men makes excuses for doing activities that are not pleasurable because they feel that they don’t have the resources to have someone else do them, no one else can do it as good as them, or other reasons that make sense but aren’t completely true. There is always a way.

You want to do things that are pleasurable for you and you want people to do things that are pleasurable for them. More pleasure for everyone creates greater creativity, unity, impact, results and ultimately WEALTH. People who do things they don’t enjoy stump their growth and progress. Bottom line!

There is always someone else out there who loves to do what you hate to do. If you hate doing reports, there is someone out there who loves doing reports. If you hate making sales, there is someone out there who loves making sales. And there is always someone out there who can or will be able to do the things you hate to do better than you. You need to build your life around this principle of pleasure and build your team around it as well. You’ll have greater team performance and your employees will have greater loyalty to your organization. It’s a win-win for everyone!

Summary

The men who are most wealthy focus on pleasure. It’s as simple as that. You get more done and you enjoy your life more.

Now go do things you enjoy!

Purdeep

P.S. For more strategies on wealth and success text FREE to (888) 210-5566 to get your FREE copy of my NEW book, The Complete Man.

The Complete Man Book

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Why The COMPLETE MAN As A Better Husband And Father

Sat, 14 Nov 2020 14:14:46 GMT

As you’re reading the title, you probably fall into one of two camps. The first camp includes the men who TRULY feel they are successful and fulfilled. You feel complete and as a result, are a better husband and father. The second camp includes the men who feel INCOMPLETE and as a result, are challenged with being the best husband and father you can be. Your internal struggles are holding you back from having the life you’ve always wanted. Either way, it’s important for you to be completely open and honest with yourself. A man who is honest with himself is well on his way to being The Complete Man and being a better husband and father.

Who Is The COMPLETE MAN

The Complete Man is the guy who is complete from within. The guy who feel victorious regardless of his external circumstances. He’s the guy who creates his destiny and experiences COMPLETE VICTORY…..and has it all. He’s the guy you look over at and wonder “How did he get that amazing life?” You may be thinking, “Is it even possible for me be this guy???” The answer is absolutely. I coach men how to have this level of success and fulfillment everyday.

Let’s be clear though. First, success should be defined on your terms, not mine or anyone else’s. Only you should define what success means to you. For some men it’s having a lot of money; for others, it’s having status; for many, it’s having the freedom to live life on your terms. But success alone isn’t enough. I’ve worked with many successful men who are not fulfilled. There is no point in having everything you want, if you’re not feeling fulfilled. Unfortunately, many men fall into this trap. It’s a nasty one as well and tough to get out of if you don’t know how to. When you have ultimate performance, achievement, success and fulfillment, you become The Complete Man.

The Challenges Of Being The Incomplete Man

Being a husband and father myself, I know the struggles that men face. It’s not easy to balance a successful career or business along with a marriage and family. On top of that, having time for yourself. When you struggle in your business or career, it impacts your ability to lead your family because you feel incomplete. There is no doubt in this.

How many times have you found yourself spending moments with your family only to be mentally distracted by the challenges at work? Probably too often. How many times have you felt like less of a man because something in your career or business wasn’t going right? It’s hard to admit but most men feel this way. Your challenges in other areas of your life are hindering your marriage and family. An incomplete man is an incomplete husband and father.

Being A Better Husband And Father

When you’re crushing it at work, you’re more likely to have the energy and enthusiasm to be a better husband and father. You feel complete from within and therefore you pass that “completeness” over to your family. You’re not distracted by all the things that are going wrong at work and that allows you to be more present at home. Even when things are falling apart, you’re still able to give your family 110% because you’re complete from within.

The two most important assets you have as a family man are your energy and attention. Your wife and kids need and crave both. They can sense when you’re energy and attention are elsewhere. When you’re The Complete Man, you have the ability to shift your energy and attention to where you want it to be, rather than where it’s forced to be as in the case of incomplete men.

The Benefits Of Being The Complete Man

Women are attracted to complete men. They have a sixth sense when a man is incomplete. And they have natural desire to be with The Complete Man. If you want your wife to be all over you, focus on being complete from within. Not only will she have more respect for you but she’ll also want to have more sex with you!

Your kids emulate you and your behavior. The best thing you can do for your kids is show them that you’re a complete man. When they see you acting, feeling and being complete, they are more likely to become complete themselves. An incomplete man will raise incomplete kids. A complete man will raise children who grow up to be healthy, successful, fulfilled and complete themselves.

Summary

There is a night and day difference between being The Complete Man vs. being an incomplete man. Not only will you have more success and fulfillment, but you’ll also have a more passionate relationship and raise healthier and happier children. So the question is how do you become The Complete Man?

The answer is in my NEW book “THE COMPLETE MAN.” After coaching men for 25 years, I’ve determined that there are three fundamental frameworks that enable men to be complete and have everything you want in life.

Simply text the word FREE to (888) 210-5566 to get your pre-release copy prior to the official launch on December 1st, 2020.

I wish you the best!

Purdeep

The Complete Man Book

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Episode 140 – How to Crush Your Business Goals in 2021

Mon, 09 Nov 2020 16:05:55 GMT

A lot of people wrote 2020 off as a year. We’re about to explain why that might be the biggest mistake you could make as a businessman.

This one tiny shift in perspective might completely change what the next year brings you. But if you’re in “reactive” mode, like most other people, 2021 might not be any better for you than 2020 was.

This week, we look at what you can do to come out of this and be miles ahead of your competition. We also reveal:

What to focus on to get the fastest results in business
The best personal development program that nobody talks about
Why you should get your kids into entrepreneurialism early
Proof that 2020 shouldn’t be a write-off for your business
How and why to end this year with a bang
What the “Morning Routine” gurus aren’t telling you
How the uncertainty of this year can give you a competitive advantage in the next year
The best time of day to meditate
What to do in November to get your business ready for January
Why morning coffee can set you up for failure
And a lot more

Make sure you don’t miss this one. Listen now.

The post Episode 140 – How to Crush Your Business Goals in 2021 appeared first on Purdeep Sangha.

Biden vs Trump: On 8 Most Critical Elements That Make A GREAT Leader

Sun, 08 Nov 2020 14:53:27 GMT

We are at a historic moment in history for the U.S. and the world. There will be a new leader as Biden has been named President-Elect. How Biden does is yet to be determined.

This article is about leadership NOT politics. I’m not here to say who should’ve won and who should’ve lost. I have zero affiliation with politics or parties and both Biden and Trump deserve recognition for their efforts. However, I will share with you the eight fundamental elements that make a great leader. At 16 years old, I had my first management role as a foreman. I was a young lad overlooking the performance of 50 people. Sometimes they were three times older than I was. I had to learn real fast what it took to lead people. Ever since, I was fascinated with leadership. Why do some men get results and others don’t. Why are some entrepreneurs successful while others struggle. Why are some men hated and why are others loved.

Now, there are many elements to great leadership but based on my decades of personal experience, studies of leadership and experience from coaching leaders around the world, here the eight that are the most critical. These are elements that are universal across the board, whether you are the leader of your family, business, sports organization or country. If executed well, they are the elements that lead an organization to high performance and victory. If executed poorly, they lead an organization to poor performance and even becoming obsolete.

I studied Trump’s leadership style as an entrepreneur long before he seriously considered running for president. It was unconventional to say the least. Biden’s leadership is more traditional and predictable. I’ll rate both on my personal experience and views. I will not be rating them based on politics but based on each element as it comes to being a leader, not a politician. There is a difference between the two.

Now don’t take my rating to mean anything to you. You should rate each according to your personal views and beliefs. That’s the beauty of a free world.

INTERNAL

The following six elements are internal to the organization.

Unify & Inspire

A great leader unifies his people and inspires them towards a collective vision. Now, it’s easy for people to have different visions for the organization since that’s the very nature of being human. We are all different. However, a great leader brings the majority of the people within the organization together. The more people that are aligned with the vision, the better the organization will perform.

It’s the leader’s job to inspire his people along the way. There will always be challenges and the path will not easy. So the leader must keep the level of energy high. This requires positive and optimistic communication. It’s never rosy but the more he brings positive inspiration to the group, the more likely they are to remain unified and motivated to achieve the vision.

Biden: 8

Trump: 3

Set the Standard High

Higher standards lead to higher results. Whether that’s how the leader speaks or how the leader acts, he must show his people that he is setting the bar high. Ultimately, he needs to walk the talk. If he’s spitting rhetoric out one side but doing something completely different on the other side, his people will not trust him. Trust is what creates cooperation. Without it you have chaos.

Biden: 7

Trump: 3

Develop Each Person on The Team

Each person on his team must benefit and grow for them to see him as a great leader. What’s the point in working for or with a leader, if your personal circumstances are not improving? Altruism only goes so far. The leader must develop the skills, talents, and opportunities for each person he is responsible for leading. It’s important to note that the leader shouldn’t have to force his team members to grow. They should be self-motivated to want to develop themselves.

Biden: 7

Trump: 6

Develop The Team as a Whole

Individual performance is not enough to make an organization perform well. It requires the people to come together to perform as a team. The best analogy to use is sports. A great coach gets the players to work as a team and improve as a team. That’s why Phil Jackson is considered one of the best NBA coaches of all time. He not only coached Michael Jordan to be great but he also coached the team to be great. The team must improve and grow for the organization to be competitive.

Biden: 8

Trump: 2

Remove Obstacles for the Team

Every team will come up against challenges and obstacles. Some are small and some are massive. The team may not be able to overcome them on their own and will require the the leader to step in. A great leader allows his team to at least make a serious attempt to overcome their challenges and then steps in when needed. Sometimes the people in the organization get stuck and the leader must get them unstuck.

Biden: 5

Trump:9

Holds the Team Accountable for Results

The whole point of leading an organization in the first place is to get results. To achieve results, there must be a high level of accountability. The team members must hold themselves and each other accountable but it’s the role of the great leader to hold the organization accountable for doing it’s job. The buck stops with the leader so the leader has a duty to ensure that his team is performing.

Biden: 7

Trump: 9

EXTERNAL

The following two elements are external to the organization.

Represent the Brand of the Organization

It’s important for the leader to represent the brand of the organization to others that the organization is working with and competing against. The leader must show other organizations that his organization is consistent with their brand.

Biden: 9

Trump: 2

Create Strategic Alliances

The organization on its own cannot win. That puts too much unneeded stress and pressure on the organization. A high performing organization partners with others to create a common goal that they work towards in unison. That doesn’t mean that they don’t compete, it just means that they are working towards the same goal(s). The more partnerships and the stronger those partnerships are, the greater the performance of the organization.

Biden: 7

Trump: 2

Summary

Leadership is a tough job. It’s not easy and the responsibilities are great. There’s a lot of pressure that can cause a leader to fall short in these eight areas and crumble. However, a great leader is one who uses the same pressure to excel in these areas.

All the best!

Purdeep

P.S. To get more insight on leadership as a man, you can get a FREE copy of my NEW book “The Complete Man” by texting FREE to (888) 210-5566.

The Complete Man

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Men: Why You’re Not Seeing the Progress and Success You Want in Life

Sat, 07 Nov 2020 14:37:14 GMT

If you’re working your butt off and your not seeing the results you want, you’re not the only one. It’s fairly common. Many men experience this challenge. It’s hard to admit but work ethic is NOT the same as progress. Working hard doesn’t equate to achieving victory. There is a stark difference. Just because you’re a hard worker, doesn’t mean you’re going to be successful. I hate to say it but it’s true. Work ethic is only a part of the equation. When I coach men on how to achieve three or four times more progress, most men don’t believe they can. It’s fairly easy once you have the system. The problem for most men is that they’re missing one or more elements in the 6P’s for Complete Progress.

The 6P’s of Complete Progress include Purpose -Passion – Priorities – Planning – Productivity – Progress.

Purpose

Why do you get up every morning and do what you do? Do you have a strong enough purpose? If you don’t, you won’t have the energy to push through your challenges. The stronger your purpose, the stronger your passion.

Passion

The more passion you have for your goal, the more likely you are to achieve it. Studies show that the more emotions you put into your efforts to achieve your goal, the more likely you will be achieve them. I can confirm these studies with my experience in coaching men.

Priorities

Here’s where I see most men fall short. You must have your priorities set straight. Not only for the year, but also for the quarter and also daily. The main reason why you may not be seeing the results you want is because you may be spreading yourself too thin. Also, realize that you have a limited amount of resources and where you use them absolutely matters.

Planning

Plan, plan, plan. Having your priorities straight and aligned with your end goal allows you to plan effectively. I’m amazed at how many men just don’t plan. Or their plan is “flimsy.” Nothing goes as exactly as planned but the more you plan, the more likely you are to anticipate challenges before they happen. When you plan, you become PRODUCTIVE.

Productivity

Here’s the secret sauce, productivity. This is where you easily separate the guys who work hard vs. the guys who get stuff done. Again, work ethic is not progress. Productivity comes down to attention and energy. Stay focused and keep your energy levels high and your progress will shoot through the roof.

Progress

To experience massive progress, you must have each of the 6 P’s of Complete Progress. If you fall short on even one of them, you are incomplete. An incomplete system is ineffective. A complete system creates results like you wouldn’t imagine. I’ve seen guys go from struggling to tripling their results in a matter of days! Follow the system, it works!

All the best!

Purdeep

P.S. To get a free copy of my NEW book “The Complete Man” text FREE to (888) 210-5566. You’ll learn even more strategies to experience massive results in your business and life.

The Complete Man

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Men: The 4-Step Scientific Method to Stop Being A Workaholic

Sun, 01 Nov 2020 13:46:23 GMT

One of the biggest challenges that I hear from men is that they have trouble “shutting” work off. Instead of spending more time enjoying their life, they are constantly thinking about work and hindering their enjoyment. We’ve become accustomed to being “on” 24/7. But I’m here to tell you that it’s not the norm. The most successful men I coach are not “on” all the time. They choose to spend their time and attention on what they want versus what they think they have to. Studies show that working 70 hours per week is NOT any more productive than working 55 hours per week. The tough truth is that you’re choosing to be a workaholic, not being forced to.

Signs That You’re A Workaholic

Do you have trouble shutting off work? Do you find yourself spending time with your family only to have your thoughts drift back to the “stuff” you have to finish at work? Has someone close to told you that you need to work less and enjoy life more? Is work one of the first things you think about when you wake up in the morning on weekends? These are all signs off being a workaholic.

There’s nothing wrong with having a strong work ethic but if it’s costing you quality time with your family, then it’s time to rethink your approach. A workaholic is a workaholic by choice, very rarely by demand. You tell yourself that you must get the work done “now” but is that really the case? The truth is that your brain has been conditioned to constantly think about work. The reason why I know is because I’ve been there myself. I was constantly finding myself not being present with my family and always thinking about work. After getting completely frustrated with myself, I used my expertise in neuroscience and high-performance psychology to come up with a 4-step strategy that’s worked for me and countless other men.

1. Finish Your Last Task

One of the amazing things about your brain is that is determined to solve problems and finish tasks. Have you had that moment when you couldn’t remember someone’s name and you kept thinking about it because it frustrated you? You knew the person’s name but you just couldn’t recall it. A few hours later it just popped up like magic in your mind and you felt instantly relieved. The reason why this happens is because your brain doesn’t like unfinished tasks and will keep trying to process it until it is finished. So what you need to do at the end of the work day or when you want to shut work off is to finish your last task. Even if you have to create a mini fake task, you must check it off and tell your brain that you’re done. That way your brain feels like it’s done its job and is put to rest.

2. Create a Ritual

Your brain is accustomed to rituals and we all have them. Typically, your day is pretty standard. You do your morning routine and get ready for work which tells your brain that you’re getting into work mode. Well the same applies for after work. Create a distinct ritual that tells your brain that you’re done with work and you’re going into personal life mode. Some guys choose a song they play, others do a mini dance. I even know men who tell their computer to “fuck off” and give it the middle finger. Whatever the ritual is, it must be powerful enough to transition you out of workaholic mode and into a new state. The whole point is to convince your brain that you’re done and that you are moving on to the next phase of your day.

3. Create a New Goal

Your brain is a goal driven organ. In fact, it has many areas programmed for goal attainment (e.g. amygdala, TPJ, and RAS). Your brain loves goals and is highly attuned to achieve them. So the question is: what goals do you have outside of work? When you’re with your family, do you have a goal? When you’re spending time on your own, do you have a goal? The challenge is that most men don’t have goals for their family or outside of work so the only goal your brain has is the goal related to work. That’s why your brain keeps going back there and why it’s so easy to be a workaholic. Simply create goals outside of work. Create goals for your family. Create goals for your spare time. Create goals for your friends. This will get your brain to think less about work and more about other things in your life.

4. Shift Your Identity

Your identity is simple how you perceive yourself and how you behave to be consistent with that perception. At work, you perceive yourself to the “business owner” or “boss” or whatever title you carry. Outside of work, you must have a different identity or identities. It’s healthy to have numerous identities. I have multiple myself. With my kids, I’m Disney Dad. With my with wife I’m a Loving Husband or other identities that wouldn’t be appropriate for this article. You get the point. Having other identities appropriate for the current situation is important. If your identity is being a workaholic, you’re brain will continue to think that you’re a workaholic and behave that way. But if you consciously and intentionally create a new identity, you’re brain will be forced to act and behave consistently to the new identity. Try it, it works. And it’s a lot of fun!

There you go, you have a 4-step method to get yourself out of being a workaholic and enjoy your life more. The key is to remain consistent with this. The more you do it, the easier it becomes.

All the best!

Purdeep

P.S. To know about how you can perform at your highest in all aspects of your life, get your FREE copy of my NEW book “The Complete Man”

Simply text “free” to (888) 210-5566 and you’ll be notified on how to get your free pre-released copy!

The Complete Man Book

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One Character Trait That Separates A Great Businessman From The Rest

Sat, 31 Oct 2020 01:44:16 GMT

Ever wonder how a great businessman can achieve so much in a short timeframe and others achieve very little during their entire lifetimes? Granted, some businessmen are just in the right place at the right time. They found the right opportunities and didn’t look back. But what about the businessman who wasn’t gifted with luck; the one who had to strive to find the right opportunities that eventually paid off? What was his secret? We’ll use deductive reasoning to find the answer.

Do Skills and Abilities Make a Great Businessman?

I believe too much emphasis is placed on skills and abilities. Yes, you must have a certain level of skills and abilities to be an effective businessman. But much of this is overrated. You can easily hire someone who has the skills and abilities you need to get the job done. Why waste your time learning a new skill or ability when you can hire someone and save the time and hassle. Plus, there is always someone out there who can do it better than you. So why not get them to do it instead. That just makes logical sense. So let’s strike ~~skills and abilities~~ off the list.

Does Natural Talent Make a Great Businessman?

I’m sure every businessman wants to think that he has a natural talent of being great at business, but that’s rarely the case. In fact, I think it’s completely false. No man comes out of the womb a great businessman unless he’s The Boss Baby. If you haven’t watch the movie yet, you gotta. It’s suppose to be a kids movie but I think it’s more for adults. Back to the topic at hand. A great businessman is groomed or conditioned to be one in some way, shape or form. Although ~~natural talent~~ seems like the cool thing to say, let’s scratch that off the list as well.

Character Traits

If you’ve even listened to my podcast episodes or heard me speak on stage, you know that I’m all about the “character.” A man’s character, in this case the character of a businessman, is really what determines his greatness more than anything. Your character is far more important than the skills, abilities and natural talents you possess. What’s even more important is not the external character you portray to others but the internal character you portray to yourself. Who you believe your are internally reflects on your external world and actually shapes it. It’s not your ~~external character traits~~ so let’s cross that off the list. Now we’re getting closer!

The One Internal Character Trait

A great businessman has many great internal character traits. But there is one that far outperforms the rest. It’s the one that builds your character the most. Without it you are frail and cannot perform. Build it and you become a powerhouse businessman. It’s SELF-INTREGRITY. Simply doing what you tell yourself you are going to do. Wow, this seems so simple but very few men actually have a high level of self-integrity. From my personal experience, less than 5% of men have this nailed down. Am I being harsh? No, I don’t believe so.

What Self-Integrity Means

Self-integrity means that you do what you say you’re going to do every time. Not just some of the time, not just when you feel like it, not just when it’s convenient. It’s all the time. When you build a high level of self-integrity, you build greater clarity, confidence and control over your inner world. The more control you have internally, the higher your quality of thoughts, emotions and energy. These three elements are fundamental to being a great businessman.

Even a small act of hitting the snooze button on your morning alarm tells your unconscious brain that you aren’t doing what you put your mind to doing. It’s very subtle but each of these excuses add up. A great businessman will execute on what he says he’s going to do, every time. That’s the difference between great and everyone else. As I coach men, I explain that 90% of success is doing. The 10% is perfecting the doing. If you show up with self-integrity every day and do what you say you’re going to do, you will outperform most of your competition. It’s that simple! Why, because 95% of the men out their don’t do what they say. So you, just by the laws of probabilities, will end up further ahead and with better results just by having a high level of self-integrity. It’s the guy who shows up every day and does what he needs to who wins at the end.

Tips

Here are some simple tips to boost your self-integrity:

Start small and gradually increase your commitments to yourself.
Create a journal and track where you’re on track with self-integrity and where you’re falling short. Don’t feel guilty, just do it the next time.
Hang around with other men who have high self-integrity.
Have a partner who can hold you accountable.
Celebrate your wins.
Write down what it will cost you if you don’t live up to the level of self-integrity you need.

My grandfather hammered home the point that “your word is your bond.” What he meant was your word to yourself, the strongest and most powerful bond you can form.

All the best!

Purdeep

P.S. To perform at your highest level, get a FREE copy of my new book “The Complete Man” just by texting the word “free” to (888) 210-5566.

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The Most Common Element That Stops Men From Achieving Their Dreams

Tue, 27 Oct 2020 05:55:20 GMT

Most men have ambitious dreams. Some men achieve them, others do not. After carefully analyzing the differences between the two types of men, I noticed that there is consistent pattern in both. There is one element that stops men from achieving their dreams. This same element also gives the successful men the edge over others. It’s not rocket science but you’d be surprised how many men overlook it.

Your Most Critical Resource

Some men say that “time” is your most important resource. This is not the case. How often have you had the time to do something but failed to actually achieve it? The more important resource you have is not time, it’s ENERGY. Energy allows you to perform at your best, be creative and overcome your biggest challenges. When you are struggling to achieve your dreams, you’ll probably notice that your level of energy is low as well. The more energy you have, the more you can accomplish, and faster too!

The Productivity Formula

You may think that you do not have enough time but you do. You know that you have 24 hours in one day. There is no way that you can change that. What men can change, is their level of productivity within the 24 hours. The more productive you are, the more you achieve and the closer you get to your dreams. Productivity requires two things: ENERGY & FOCUS.

Both are equally important to create the life you want. Some men do lack the energy to get results and overcome their challenges. Without enough energy, your challenges just overrun you. But from my personal experience in coaching countless high-performing men, even they suffer from something far worse, a lack of focus. I can take two men, one who has a strong focus with less energy and one who has more energy but less focus and the one with more focus will outpace the other.

Why Focus Matters

The challenge with today’s society is that you are drawn in so many different directions. The world is competing for your attention, from media to marketers. Everyone, including your family, is wanting a piece of you. With mobile phones and social media, it’s getting harder and harder to stay on track with your originals goals. Then someone throws a cool idea at you and you decide to take that for spin. What happens is that you are doing so many different things, you’re hardly making any progress on the your original goal. I call it the “squirrel” syndrome. You’re running around chasing all these nuts that keep from from the tree.

Now there’s a scientific reason to align your focus. The more focused your brain is, the more creative you are and the easier it is to overcome your challenges. Challenges slow you down or stop you all together. Your ability to overcome your challenges is the secret to achieving your goals. If there were no challenges, men would already have what they wanted. Imagine chopping wood. If you tried chopping it with a sledge hammer, you’d snap you arm. If you used an axe, it would easily split. Why is that? It’s because all the force (aka energy) is aligned along a very narrow focus of the blade. The more focused you are, the bigger the impact you have.

Keep your brain on track and focused. Multi-tasking is a myth. You’re just switching your conscious thinking from one area to the other which is not effective. Research shows that less than 25% of the population are effective multitaskers. Let me guess…you probably think you’re one of them. The best thing I ever did was stop multi-tasking. Not only did my productivity skyrocket, but I also started living more in the moment and I enjoyed life more.

How To Improve Your Focus

Here is a list of simple things that I teach men to improve their focus:

Set premium goals, not average goals!
Remove all unproductive apps from your phone. Turn off all unnecessary notifications.
Plan your days. Plan for outcomes instead of activities. Delegate everything that you’re not the best at doing, do not make money from or do not enjoy doing.
Block out time to do your most important tasks and don’t allow anything (except a medical emergency) to distract you.
Only do one task at a time.
Have select times for your “open door” policy.
Take breaks to regain your composure and refocus.
Get rest and take vacations!
Say “no” more than you say “yes” to new ideas.
Measure, measure, measure!
Review your goals and progress at least quarterly.
Stop hanging around people who distract you.
Exercise. It helps blood flow to the brain.
Have lots of sex. It’ll save you from thinking about why you’re not having sex.
Meditate and practice mindfulness.
Pat yourself on the back when you do well.

When in doubt, just FOCUS!

All the best,

Purdeep

P.S. To get your FREE copy of The Complete Man book prior to official release text the word “free” to (888) 210-5566.

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The One Simple Question That Can Transform Your Marriage With Your Wife

Sat, 24 Oct 2020 18:42:20 GMT

Eight out of ten men I meet are unhappy with their marriage. The chances are that if you’re unhappy, so is your wife. Unfortunately, both you and your wife may go along with this pattern for years or decades without doing anything about it. What’s worse is that your children will pick up on your relationship challenges and develop the same patterns themselves. You are their best role models for a healthy and happy relationship. My wife and I faced many challenges for the first several years of our marriage. It was frustrating, energy consuming and even painful at times. And then we found one question that transformed our marriage for the better almost instantly. It helped us take our worst days and turn them into some of the best days in our marriage.

No One Teaches You To Be Good At Marriage

Being “good” at marriage requires you to be a good and even great man and husband. No one teaches you how to do that throughout your life unless your dad was conscious enough to teach you. If your dad didn’t teach you, then you’re kinda stuck learning it on your own. You definitely won’t learn it from school and most of your friends probably have the same challenges.

But rest assured that you can be a great husband and that having a great marriage is a skill. Most people think a great marriage should be effortless. The chances of that are slim. Your marriage requires deliberate and intentionally effort to keep it strong and fulfilling. This skill must be learned. The most important element to this skill, is the ability to meet her needs. And your wife’s ability to meet your needs.

It’s All About Needs

Being in a happy marriage is about meeting each other’s needs. Bottom line. If she’s meeting your needs and you’re meeting hers, you are both happy. When either of you don’t meet each other’s needs, the problems start. You start to resent her and she starts to resent you. This resentment starts off small and then eventually grows. You may even have unconscious resentment in your relationship which is the worst type. You continue to live like nothing is wrong but inside you have a level of dislike or even disgust for the other person.

The Problem with Conventional Marriage Solutions

You must meet each other’s needs and do it consistently. But with everything happening in your life that takes your attention away from your relationship, it can be tough to do. Your career, bills, being a good father and a good son, all take energy away from meeting your wife’s needs. She’s facing the same pressures as well most likely.

What most couples do at this point is they try to do extensive work, meaning that they try to improve their relationship by using a series of tactics or techniques they read or learn from a book or course. They may even go to a marriage counsellor. I don’t have anything against marriage counsellors but I know that many of them have bigger marriage challenges than you or they’re not even in a healthy marriage. Long story short, you add additional complexity to your relationship. You’re told to sit down and express your feelings and share a laundry list of what you want from each other. This works great if you do it at the right time when you have little going on in the rest of your life. What are the chances of that? But if you do it at the wrong time, you’re just adding more work. More work requires more energy and creates more frustration. Instead you need to keep it simple.

The One Question That Changes It All

“Keep it simple stupid” is the one of the wisest sayings of all time. The simpler you keep your marriage, the better off you will be. No husband or even wife wants to do 50 things for their partner every day. What you need to do is break it down to one thing and ask the one question “What is the ONE THING you need from me today?” This is the best question my wife and I have ever used to dramatically improve our relationship and I’m sure it can work in yours as well.

When you ask your wife to narrow it down to one thing, she will ask you for the what’s most important to her for that day. Sometimes my wife just wants a hug; sometimes she wants lots of hugs; sometimes she wants good sex; sometimes she wants a night on the town. Whatever it is, it’s easy for me to do because it’s just one thing. I don’t forget, I don’t make excuses, I just do it. And she does the same for me. It’s amazing! You can’t screw up on this.

Each day for the next 30 days, be intentional about asking her this question. Whatever she asks for, give it to her. In return, she needs to do the same. If you both do this for the next month, your marriage will dramatically improve.

For more insight on being the man your wife needs you to be, check out this episode of The Male Entrepreneur podcast by clicking here: https://purdeepsangha.com/podcast/episode-80-be-the-man-she-wants-you-to-be/

All the best!

Purdeep

P.S. To get your FREE copy of The Complete Man book prior to official release text the word “free” to (888) 210-5566.

The post The One Simple Question That Can Transform Your Marriage With Your Wife appeared first on Purdeep Sangha.

One Simple Trick To Increase Your Happiness By 10X

Sun, 18 Oct 2020 21:56:40 GMT

Finding happiness can be elusive. I know the feeling. I chased happiness for years before I realized that the more I chased it, the more miserable I became. It’s similar to meditating. The harder you try, the tougher it gets. The whole purpose of meditation is to go with the flow and enjoy the process. That same reasoning applies to finding happiness as well.

Happiness isn’t the destination, it’s the journey. The more you slow down to embrace what you have right now, the happier you will be. Ancient philosophers taught that finding desire in what you already have is the true secret to happiness. There’s a lot of truth to this statement, philosophically and scientifically as well.

The reason why most men struggle to find happiness is that they are constantly desiring what they don’t have. They don’t have the money they want; they don’t have the sex they want; they don’t have the time and freedom to enjoy their life to the degree they want. The more you focus on what you want versus what you already have, the less you appreciate what you have now. The true secret to happiness is being grateful for what you have at this time in life, right now.

Philosophically this makes sense. If you’re not grateful for what you have now, how are you going to be grateful for what you have in the future. We all know that when you reach a certain milestone in life like getting that bonus or getting hit on by the hot waitress, the joy is short lived. You automatically think “what’s next?” What’s that next milestone to get that feeling of happiness? It becomes a vicious cycle that never ends.

Don’t get me wrong. Ambition is great but it if you don’t control it, it will control you and squash your level of happiness. I’m one of the most ambitious men I know but I also know how to appreciate what I have now. My parents taught me to appreciate every little thing as they came from near poverty. They always use to say “there’s some child out there who doesn’t have what you have.” It’s true, there are men out there who are homeless, or alone with no one to love them. If you looked at your life in comparison to theirs, you’re probably doing pretty good. So appreciate it.

Here’s the neuroscience behind this technique as well. Much of your thinking is done based on a principle of contrast. It’s one of the basic core functions of your brain’s thinking. You’re constantly contrasting and comparing because everything you do has an opportunity cost. If you do one thing, you may miss out on the other. The challenge with this is that you contrast your level of happiness as well. When you feel that you’re doing better than someone else, you feel better about it. When you feel that you’re doing worse than someone else, you feel worse about it.

So if you want to be happier, simply compare yourself to some other man who is less fortunate and appreciate what you have now! Do this for the next 30 days and watch your happiness increase by 10X.

All the best!

Purdeep

P.S. To get your FREE copy of The Complete Man book prior to official release text the word “free” to (888) 210-5566.

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7 Things Every CEO Must Do With His Team To Outpace His Peers

Sun, 11 Oct 2020 19:04:58 GMT

After managing employees since the age of 16, I realized that my success was 100% dependent on the performance of my team. Now, I coach CEO’s around the world how to be the best in their industry. As a CEO, you have a unique role. You’re expected to perform many wonders for your organization and it can be easy to lose track of your priorities. I see many CEO’s fall into the trap of trying to do too much. If you just focus on these seven elements, you’ll outpace many of your peers. Allow your team to do what they are good and focus on what you need to be good at which is below.

1. Create a Unified Vision & Inspire Your Team

This one seems cliche but it’s seldom done well. Create a vision that every person in your organization wants to see come to fruition and inspire them every day to follow that vision. It’s not too much to expect everyone on your team to be on board. I’m a firm believer that strategies and tactics don’t fail, people do. The number one internal factor for why organizations fall behind their competition is their people. You may have employees who are not on board at all, don’t believe in the vision strongly enough or are opposing your vision all together. If you’ve ever rowed a boat, you know that even one person rowing in the wrong direction can slow you down significantly.

2. Pick Your “A” Team

It’s your responsibility as the CEO to pick the right people for your team. Yes, you want to have your executive team play a part in deciding but ultimately you need to ensure that you have “A” players on your team. Never settle. I’ve spent countless hours coaching CEO’s on their people. Surprisingly, this seems to be the weak spot for many of them. You are human, I get it. You want to give your people a chance, I get that as well. But if you’re having the same conversations with the same people over and over again and they’re still not making progress, it’s time to find someone else. There’s a reason why “B” and “C” players spend more time on the bench.

3. Coach Each Individual Team Player

As the CEO, your role is to coach and mentor each individual on your team. You want them to have an internal drive for self-growth and self-improvement but there are some things they will need your help to develop. When you see the magnifying effect of coaching your players to be better every day, there’s no way you’ll miss out on a coaching opportunity. There may be an underlying fear that what if you coach them to be so good that they end up leaving. That’s okay. They’ll always remember what you’ve done for them and karma will pay you back.

4. Develop Your Team

Aside from coaching each individual, you must also coach your team as a whole. Your job is to ensure that they are progressing as a unit and functioning effectively and efficiently. As each team player progresses and the team progresses as a whole, you’ll see a significant improvement in productivity and results. Your coaching time should be split 50/50. Half your coaching time should be spent on individual coaching and half on coaching the team.

5. Hold Your Team Players Highly Accountable

The buck stops with the CEO but accountability must be taken at all levels: you must hold each team member accountable, the team members must hold each other accountable, each individual must hold themselves accountable and your team must hold you accountable. This four-point accountability ensures that every person is doing their part. Four-point accountability is the most underrated, yet one of most effective tools for improving creativity, productivity, and growth.

6. Remove Obstacles From Your Team’s Path

Your team will face obstacles and part of your role as the CEO is to help remove them. It could be a board policy, a team member who’s not doing his/her part, or it could even be your leadership style. Your ultimate responsibility is to ensure that your team has the knowledge, skills, tools, resources and freedom to do what you hired them to do. If they can’t remove the obstacles themselves, it’s time for you to jump in.

7. Truly Care About Them

It can be easy to get caught up in the “business” aspect of running an organization. Just remember that the more you care about your people, the more your people will care about your business. There is no value that can be put on caring about each person on your team. It’s truly priceless. Your team members are creatures of emotion, the more emotion they feel for you and your organization, the better they will perform. Also, remember that your business is built on clients. If you want your clients to be Super Fans of your organization, your employees must be first. For more information on creating Super Fan clients, you can get a copy of my book “Super Fans” at https://superfansbook.com/

Focus on these seven elements and the rest of your responsibilities as a CEO will become much easier. For the next 12 months, put a plan into action to measure yourself. Which of these are you doing well? Which of these do you need to improve on?

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The 7 Beliefs You Must Have To Transform Your Life

Sat, 10 Oct 2020 20:57:22 GMT

Most men think that strategies and tactics are what lead to growth and victory. But from my experience as a strategy expert, I don’t believe this is the case. I can give two men the exact same strategy and one will execute it flawlessly while the other stumbles and keeps repeating the same mistakes. What’s the difference between these two men? It’s simply beliefs.

Your belief system determines your progress and it can also stop you from getting what you want all together. Out of the thousands of beliefs you have, these seven are the most important for your growth, success and ultimate victory in whatever you are trying to achieve.

1. “It’s Worth It”

The first belief you must have is that what you are trying to achieve is worth it. If you don’t think it is, you won’t have the motivation and drive to do what is necessary. Most men want to be fit and healthy but many don’t think that getting off the couch to exercise is worth the effort. The payoff for them isn’t enough to get them to move.

2. “I Deserve It”

To have what you want, you must believe that you are worthy of it. You might want it bad enough but perhaps there’s a voice inside of you telling you that you’re not good enough or perhaps you did something in your past that makes you unworthy. You may even compare yourself to some other guy and believe that he deserves it but you don’t because he’s better than you in some way. Build the belief of being worthy of it because you do deserve it.

3. “It’s My Responsibility To Make It Happen”

No one can give you what you want except for you. You are the creator of your life and future. If you’re expecting someone else to do the dirty work for you, think again. Being an alpha male means that you create your destiny and not succumb to the circumstances handed to you.

4. “I Have The Ability To Make It Happen”

Having faith in your ability will give you more confidence to keep pushing through your challenges. Change requires you to step outside of your comfort zone and develop new skills and talent. The key isn’t to compare yourself to others, it’s to compare yourself to yesterday. Have you grown in some way, shape or form in the last 24 hours? Have you learned something new? Have you self-reflected and course corrected your path? Believing in your ability comes from your growth moving forward rather than your what you’re capable of right at this moment.

5. “I Know How To Make It Happen”

The path may not be crystal clear at first but it will with time. One of the biggest obstacles you may face is the feeling of overwhelm. Where do you start? How can you get all of this done within the time frame you want to? Don’t worry about the “how” you’re going to do everything at first. Just focus on the first step. If you know how to take the first step, the next step will reveal itself.

6. “I Believe It’s Possible”

You will always come across those people who tell you it’s not possible. Ignore them! You must have total certainty that you will get what you want. This certainty shows up in your thoughts, actions and emotions. More importantly it tells the universe that you are ready to accept it. A lot men go through the motions but inside they don’t believe it’s possible. The universe can sense a man with fake beliefs. Believe it’s possible and you will have it.

7. “I Can Overcome My Challenges”

The path to victory is a bumpy one. You will face many challenges so you must be prepared mentally, emotionally and spiritually to overcome them. Your challenges may seem daunting so deal with them one by one and you’ll soon realize that these challenges are gifts. They are forcing you to grow. If victory was so easy, every man would achieve it. But they don’t. Just by believing that you can overcome your challenges, you’ve just put yourself in top ten percentile. This is by far, one of the most important beliefs you can have.

Build empowering empowering beliefs and you will have empowering results. I give you a deeper understanding of these beliefs in my podcast episode 96 “The Seven Keys To Positive Transformation”. Listen by clicking here https://purdeepsangha.com/podcast/episode-96-the-seven-keys-to-positive-transformation/

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Technology and Marketing:

Wed, 10 Jun 2020 00:22:50 GMT

Tools to help your business get the most out of your next Digital Marketing Campaign

So, your business is ready to take on a digital marketing campaign, or at least prep for the next one. Where do you start? What are some of the best practices/technology that can help me optimize? Below are some sections that walk you through some technologies and tools you can use during specific stages of your digital marketing campaign. None of these technologies or tools are better than the other, but some might be better for your industry than others. Play around with them and find the best one for you and your business! Before you dive in on your next digital marketing campaign, take a look at this post about Marketing and the Customer Experience.

QUICK NOTE: Project Management Software

Before you get started with allocating your resources and rolling out a new digital marketing campaign, try to organize your business in this digital space. With not being able to come face to face with our employees as much right now, project planning and managing can become difficult. Project management software is a great way to optimize campaigns in almost any industry. Your entire team and other stakeholders will be able to see daily tasks, resource allocation, and progress for a campaign. A central place for information about a project is a great way to make sure you and your employees are optimizing as much as you can during a project or campaign.

Starting- Tools and technology to help Research

Perhaps one of the most important things you can do during times of economic uncertainty is plan! Whether you are going to be rolling the digital marketing campaign out soon or a year from now, research is essential. The good news is there are tools made to make this process easier and get rid of that “gut feeling” decision-making tactic. Here are tools that you can use to do your research for organic (free) search engine optimization (SEO), paid SEO, drip marketing campaigns, Facebook ads, Instagram ads, and LinkedIn ads. One of these tools might be more useful for your business than others. Use this as a guide for what you should look for in a research digital marketing tool.

Moz– This is a great tool to have access to during the duration of an entire digital marketing campaign. A great feature they have is trends and keyword explorer. You can check when the best times to advertise specific keywords through paid ads, organic SEO, and drip marketing campaigns.

Google Trends– This is a great tool specifically for digital marketing. Most of your customers you will obtain through a digital marketing campaign will come from a search engine result, social media platforms, and direct to consumer advertisements through email. Google has a broad platform for what it can do for your digital marketing campaign, as you will see as you progress through this guide. •

Simple Spreadsheet for the Organization of Research: In some respects, you might already have the research for your campaign. But how can you organize it without having to use a third-party tool? A simple spreadsheet that you and your team can add to, can optimize the functionality of your research. When to use it, what words to use, and time of year you want to post.

Middle/ During- Tools to use during campaigns

Once you have a campaign up and running, it’s important to think of the digital marketing strategies as a garden. You must make sure the soil is adequately watered, the flowers are getting the correct amount of sunlight, and no weeds pop-up. Your business’s digital marketing campaign needs to be treated the same way! You cannot expect to just throw all the information out in the first few weeks of a campaign. Digital marketing campaigns take time and need to have some consistency in the way they are run! Here are a few tools that will help your campaign run as smoothly as possible.

Google AdWords– If you are looking to make a robust online presence, Google AdWords can be your best friend. Google has an entire algorithm that ranks your website and deems how reputable your business sites are, even if it is on a third party site such as Yelp. That is, if you can correctly use keyword research to utilize words people are most likely to search for when looking up your product, Google AdWords can give your company as much visibility as you put into it.

Hootsuite (Marketing automation tool)– There might be many moving parts to your digital marketing campaign. With countless amounts of social media platforms at the fingertips of consumers, social media ads are essential! Hootsuite simplifies posting on social media platforms. With a digital calendar for posts, this online platform can post on almost every social media platform. Say you are a West Coat company but have a massive following on the East Coast. Time frames are not the same. You can set times to post automatically on all your platforms well in advance!

Customer.io (Drip Campaigns/ Email Marketing)– There have been some speculations that drip marketing through email has not been quite as productive lately. However, there are a few industries that would contradict this. Not everyone is a Millennial or Generation Z. For example, Fandango, a ticket industry company, sees most of the customers that buy tickets through them. See what type of psychographics your target audience has. There are a few drip marketing campaign platforms out there in the market. Customer.io is a great platform to send out useful emails and collect data for how the emails are performing.

Finishing/End- Tools to help you see progress

Whenever you finish any sort of project, it is essential to look back and see how each type of digital marketing strategy performed and if it sticks with your customers. There is software out there that can help you answer critical questions you may have with a campaign’s performance. The significant part about a lot of these tools is they are included free in some of the technology we have covered above. Use these tools to check how your customer is feeling. Are they buying your product or service in one season more than another? Are some posts having a vast reach but a low conversion rate? Here are some tools that can help you!

Google Analytics– If your digital marketing campaign relied heavily on SEO or call to actions to your website or app, Google Analytics can be a significant asset! How you compare to your competitors or how you are doing individually is extremely important, especially in the digital realm. As we have mentioned earlier, most of your traffic will come through a search engine result, make sure you are optimizing!

Social media platforms you post organically or paid ads on (Facebook, Instagram, LinkedIn)– Many of the social platforms you post on, have a free analytics tool built into the platform. SIDE NOTE: your social platforms must be set as business platforms! Facebook, Instagram, and LinkedIn will give you key statistics to see engagement with your posts. Use this tool as much as you can, whether it is your business page or your company’s business page to optimize your social media engagement.

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7 Lessons Business Owners Can Learn From This Virus

Sat, 25 Apr 2020 21:05:07 GMT

Although a human being is 10,000,000 times bigger than the average virus, the virus has a significant advantage over humans right now. Viruses have been estimated to be around for 1.5 billion years so there’s a lot we can learn from them. Are there key lessons the average business owner can take from how this virus operates? Absolutely!

Lesson #1 – The Virus Will Do Anything To Survive

It has one main goal, survival and it will do anything to achieve this goal. It doesn’t hesitate and doesn’t sit around feeling sorry for itself. It keeps moving in any direction it can to ensure it survives.

Lesson #2 – It Has Weaknesses But Doesn’t Care

This virus isn’t unbeatable. In fact, it’s very beatable. But the virus doesn’t dwell on it’s weaknesses. It’s smart enough to know that if it keeps moving in the right direction, its weaknesses will be outshadowed.

Lesson #3 – It looks For Easy Opportunities

The virus is an opportunist. It looks for easy pickings. If there’s an opportunity to spread and spread rapidly, it will do so. It moves in the path of least resistance. Not because it’s lazy but because it knows that now is the time to act and it will pay off big time.

Lesson #4 – It Has No Prior Prejudices

The virus doesn’t have a boat load of mental baggage and preconceived notions about whether it will be successful or not. Its previous experiences don’t cloud its judgement. It sees what it sees now and that’s what makes it smart.

Lesson #5 – The Virus Doesn’t Need To Be Right

It doesn’t have an ego. It doesn’t need to debate with others and it doesn’t need to feel like it has to be right. Right or wrong has no bearing on it’s direction. It has a single focus and that is to move forward.

Lesson #6 – The Virus Adapts Quick

Probably the viruses best feature is that it finds ways to overcome it’s obstacles. Although a virus is fundamentally simple, it’s constantly observing its environment and adapting. It’s the master of evolution.

Lesson #7 – It Doesn’t Fight Itself

Unlike humans, the virus works together. The more it works together, the greater it spreads. It knows that by working together with others, it has the best chance of surviving and taking over. It doesn’t try to do it alone.

Discover how the best businesses take advantage of a recession by getting your Recession Guide Today. (click here for more info).

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Are You Good At Sales?

Fri, 03 Apr 2020 21:38:54 GMT

Are you looking for a FLEXIBLE way to make an income from the CONVENIENCE of your home?

This may be the opportunity for you.

If you’re a self-motivated individual who likes to control your own schedule, set your own hours and be compensated for the results you get, we encourage you to apply.

We are a consulting and business coaching firm specialized in coaching men in business (business owners and entrepreneurs) drive greater results through on-one-on and group coaching.

This position is for a results-driven Sales Associate with the main responsibility of finding leads, booking appointments and closing sales.

To be successful as a Sales associate, you should stay up-to-date with service features and maintain our brand in high standards.

Your duties are to achieve excellent customer service, while consistently meeting the sales goals.

Responsibilities

Identify leads using various methods e.g. Google search, drive by, directory search, business development, networking, etc.
Create a call/email list of leads
Call/email the leads to qualify them as a “good” prospect
Coordinate with the prospect to schedule a time for them to speak and close the sale
Follow-up with prospects when necessary
Track all information in an online customer relationship management system
Ensure high levels of customer satisfaction through excellent sales service
Assess customers needs and provide assistance and information on service features
“Go the extra mile” to drive sales
Remain knowledgeable on products offered and discuss available options
Cross-sell products
Build productive trust relationships with customers
Suggest ways to improve sales

Requirements

Be self-motivated
Have the ability to come up with solutions on their own
Be comfortable with cold calling and speaking to strangers
Have exceptional communication skills
Be able to use online software
Have a strong work-ethic
Be self-employed
Have a professional demeanor
Basic understanding of sales principles and customer service practices
Proficiency in English
Working knowledge of customer and market dynamics and requirements
Track record of over-achieving sales quota
Solid communication and interpersonal skills
A friendly and energetic personality with customer service focus
Availability and dedication to meeting a sales quota
Knowledge and experience in marketing and sales

Scripts, training and some support will be provided. This position is for individuals who are self-starters, can get up and running quickly and on their own.

All compensation is paid on a results basis. 100% commission based without a salary.

The sales target is 5 new clients a month with a $3,500 commission for each sale. This means that you would mostly likely have to have 40-50 good prospects lined up every month.

*Please note that this is not an employment opportunity. You would need to be self-employed and you will be paid as a contractor.

Apply Now

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How To Ensure Your Business Survives A Recession And Even THRIVES

Thu, 19 Mar 2020 04:46:33 GMT

The majority of business owners are living the entrepreneur’s version of paycheck-to-paycheck. Without a substantial cash pool to fall back on, a significant downturn in the economy (aka recession) can end up paralyzing your business. And even wiping it out completely.

Is there a fool-proof way to get your business through a recession? The answer is “no” but you can give your business the BEST CHANCE with the elements below:

Watch Your Emotions & State Of Mind

Up to 95% of your decisions are directly influenced by your emotions. During a recession, there is a high degree of panic and unrest. Business owners will make decisions based on fear instead of sound investigation, logical and deliberation. Keep your cool and your energy levels high. Your energy levels impact your brain functions which ultimately impacts your decisions making. Business is just a series of decisions and actions, that’s it! There is no perfect decision, you just have to make better decisions.

Recessions separate real entrepreneurs from business owners who just have a job. Entrepreneurs have an “opportunity mindset”. Your brain must be focused on the possibilities as opposed to the restrictions. (For more insight on mindset training check out The Male Entrepreneur Podcast by clicking here)

Mitigate Your Business Risk

One of the first things you must do is reduce your exposure to the risks involved by performing an extensive risk mitigation exercise. Break it down to short-term risks (0-3 months), moderate-term risks (3-12 months) and long-term (12 months +). The best way to deal with risks is to have them identified first.

Most business owners get caught with their pants down with the factors they didn’t even think of. This is where you get creative and come up with all possible risks and scenarios. Then outline a plan for the at least your highest risk factors. You can’t mitigate everything so keep your cool knowing that you might not have the resources to do everything at this moment.

Focus On What You Can Control In A Recession (Instead Of What You Can’t)

There are some factors in a recession that you just cannot control. It’s important to focus on the things that you can. It’s that old defensive driving technique of looking in the direction you want to go when you lose control, not the direction you don’t. If you focus on the telephone poll, you’ll hit it. The same applies in business. You can’t control anyone else’s business, you can’t control the government, you can’t control your consumers but you can control your own business. You have choices, you may not like all of them but you do have them. Ultimately, you can control which choice you make.

Don’t Wait For The Government To Bail Out Your Business

The government does a lot of talking during a recession but this doesn’t mean that you’re going to get the help you need. The government’s role is to facilitate the economy based on what they think needs to be done. Not what you think.

The biggest mistake I see business owners make is waiting for the government to give them assistance or bail them out. You will most likely be waiting longer than expected and you may not get the help you need at all. So don’t wait and take charge of your future. (If you’re a Canadian business owner and you want to take control of your fate, click here)

Streamline & Reduce Waste (Not Costs)

Chances are that your business will be strained financially. Otherwise why would you even care about a recession. You may be tempted to cut costs by laying off employees, stopping to provide certain services, closing down locations, etc. But before you do this, keep in mind that there is a difference between costs and waste. A costs is a “thing” that you need to spend on to make money. Waste is a “thing” that you spend on that doesn’t necessarily make you money. If it turns out that your cost is a waste, cut it. If it’s making you money, think twice.

Get your hands on a Lean expert. Lean is a methodology that is used to reduce waste in a business. If you can’t afford an expert at this time, read the book The Toyota Way. There’s a significant amount of waste in most organizations and up to 90% of the “activity” in your business could non-value added work that doesn’t add to your bottom-line.

Watch Your Competition But Don’t Copy Them

It’s smart to watch your competition during a recession but it’s not smart to repeat their mistakes. What typically happens in a recession is that one business starts a trend and everyone else starts to follow. For example, they may start closing down locations and then everyone in the industry starts doing the same. Group think is one of the direct causes for recessions to become even worse. Make your judgments carefully based on your own assessments, not your competitions’. If they know something you don’t, find out before you follow the trend.

Look For The Gaps During A Recession

Most likely, your competition is in a similar position as you which means that they are feeling the same pain. In these situations, businesses tend to contract and either cut costs, services, markets, etc. This leads to consumers not getting the same attention or service they were receiving before. This creates a gap! A gap that you can fill. When most businesses were contracting during the 2008 recession, the ones that filled the gaps came out the most successful because they turned average customers into raving Super Fans. Customers become loyal to those businesses that create the experience that they’re looking. For more information on how to create Super Fans for your business, get your copy of the book Super Fans by CLICKING HERE.

Innovate, Innovate, Innovate

Business owners who know how to innovate will survive and even THRIVE. It’s one of the core functions of business. Peter Drucker (world’s most famous business management consultant) emphasized that the two core functions of business is to market and innovate. Amazing advancements are made during recessions because businesses are forced to do things differently. During the good times, many business owners become complacent. It’s the complacency that ultimately kills businesses, not the economy.

You may have to operate your business in different ways going forward. You may even have to pivot your business into a completely new market or industry. The more creative you can be, the better your chances of coming out of this with a head-start.

Understand What Makes A Business

Business is about creating a customer and serving a customer. It’s not your products or services, it’s not your intellectual assets, it’s not your technology.

Business is simply the ability to create and service a customer.

Your true value as a business owner is to find the best AVENUES to create a new customer and service them. Don’t get caught up in your product or service. Get caught up in figuring out how to solve a consumers problem or how to give them what they want.

Watch Your Suppliers

Keep an eye out for how your suppliers and your suppliers’ suppliers are reacting. This will give you a good idea of the impact it will have on your business. Big suppliers sometimes have the resources and connections to information and knowledge that you don’t have access to. Stay close to them and even ask them to give you updates on what they are seeing and hearing.

Form Strategic Partnerships

The smartest thing you can do in a recession is form strategic relationships. Reach out to others in your industry (if you’re comfortable with this) to identify how you can work together. Most often, trying to out-compete your competition leads to a lose-lose situation. Picture two drunks getting into a fight…you may end up knocking each other out. Perhaps there are different markets that you can agree to serve so you’re not stepping on each other’s toes. The key is to weather the storm so that when the economy picks up again, you’re strong enough to start competing again.

You can also form strategic partnerships or alliances with different types of industries. The key is to find partners that you can each provide value to. The more value you can provide for your business, customers and suppliers, the better.

Remember That You Have A Business, Not A Charity

You are a business owner, not the CEO of a non-profit. There’s a tendency to keep staff on payroll when you may not be able to afford it. Your employees are the crux of your business however, your business has to stay in business to be able to continue to pay their wages. Letting staff go is always tough but it may be a necessary step in keeping your business afloat. There are also other options such as reducing hours, asking them to take a pay cut, reducing benefits, etc. If it’s in their best interest to stay employed with you, employees will understand and be collaborative.

Take Care Of Your Customers

Your customers are king. No customers, no business. So take care of your customers during the tough times. Chances are that they are feeling the pinch as well and they will remember that you stood by them during the tough times. Look at the backlash that happened to the banks during the 2008 crisis. Consumers are still harboring their dislike for them. Treat customers as people, not numbers. When the economy normalizes, they will come back and do business with you, maybe even more than before.

Get Ready For The Upswing After A Recession

“This too shall pass” is a saying that you should keep top of mind. With every downswing of an economy, there is always and upswing, it’s just a matter of time. Set your business up for growth BEFORE you start seeing the signs of recovery. The faster you get out of the gate, the better your chances of growing your business beyond what it was before.

Yes, recessions are tough and they hurt many businesses. But the ones who weather the storm and see this as an opportunity for growth are the ones who actually make it and make it big!

Success is a 10/90 split. 10% is based on your external circumstances and 90% is how you deal with those circumstances.

I wish you the very best!

Purdeep Sangha

The Growth Strategist For Men In Business

P.S. For Canadian business owners, we have developed a special program to help get your through a recession. Click here for more information.

If you have a business question that you want answered, contact us below:

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