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While customer acquisition is a priority for home services businesses, customer retention must be as well. Keeping customers loyal requires preventing their attrition. You can develop strategies for how to reduce customer churn.

First, you need to understand why churn happens. Then you can use proven tactics to spot and avoid it. Learn how to measure it as well in t...

Google reviews demonstrate your company’s credibility and legitimacy. While they all won’t be positive, sometimes the reviews can be in violation of Google’s policy. If that’s the case, you’ll need to know how to delete a Google review.

Understanding the process and how Google evaluates these requests is important for business owners. In this guide, you’ll learn how...

As a home service business owner or manager, you probably hear a lot about customer retention. What is customer retention, exactly?

This comprehensive guide walks you through everything you need to know. Learn how to define customer retention and why it’s vital to your company’s health.

You’ll also get the formulas you need to calculate customer retention....

Even when customers churn, you still have an opportunity to reverse course. That’s where a customer win-back campaign comes into play. These strategies seek to turn attrition into retention using channels like email and direct mail.

In this guide, you’ll learn how to win back customers with proven examples as well as how to track these campaigns to find success.

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Your brand’s reputation impacts many aspects of home service businesses’ growth and stability. First impressions and experiences shape this, and the more positive it is, the better for your company. That’s why local reputation marketing should be a key part of your strategies.

In this guide, you’ll learn why it matters and how to build your reputation. Explore tools...