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Last week, Pugpig attended WAN-IFRA’s Digital Media Europe in London, where audience, product and revenue leaders shared strategies spanning subscriptions, advertising, audio, AI and revenue diversification.
The examples were varied, but one theme connected several of the...
Publishers are rethinking not just how much readers should pay, but what they might pay for. For years, much of the discussion around reader revenue has centred on the paywall. How many articles to offer for free, which content to restrict and when to ask readers to subscribe have been the key questions. Those remain important decisions, but they focus on selling the existing...
revista piauí, Brazil’s popular monthly magazine of long-form journalism, essays and culture, has launched a new app on Pugpig Bolt.
Founded in 2006 by documentary filmmaker João Moreira Salles, piauí’s audience is mobile-first, with 65% of users already accessing its content via mobile. The new app builds on those existing mobile habits, making it easier for reade...
For much of the past decade, the industry’s response to audience decline has been to look for another source of scale. Search was followed by social, then Discover. Each shift carried the same assumption that lost visits had to be replaced by an equivalent number from somewhere else. Publishers are starting to question that logic.
In today’s media bulletin, we look ...