Pugpig | The mobile publishing platform for newspapers, magazines and more

revista piauí, Brazil’s popular monthly magazine of long-form journalism, essays and culture, has launched a new app on Pugpig Bolt.

Founded in 2006 by documentary filmmaker João Moreira Salles, piauí’s audience is mobile-first, with 65% of users already accessing its content via mobile. The new app builds on those existing mobile habits, making it easier for reade...

For much of the past decade, the industry’s response to audience decline has been to look for another source of scale. Search was followed by social, then Discover. Each shift carried the same assumption that lost visits had to be replaced by an equivalent number from somewhere else. Publishers are starting to question that logic.

In today’s media bulletin, we look ...

Here’s your latest round of Pugpig Bolt updates. This time, we’re giving you more control over paywall subscribe buttons, making saved content easier to navigate and continuing to evolve our vertical video experience, Clips. We’ve also added Publisher Provided ID support to Google Ad Manager on Android and improved timeline performance.

This edition covers:

For years, publishers accepted an uneasy bargain with Google. The search engine indexed their journalism, sent readers through to their sites and those readers could then be monetised through advertising, e-commerce, affiliates and subscriptions. However, that arrangement is now being reshaped by AI, and the replacement is far less transparent, and the value exchange much les...