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PufCreativ

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The search landscape has changed rapidly. Between Google’s recent core algorithm updates and the rollout of AI Overviews (AIOs), the traditional search engine results page (SERP) no longer looks the way it did even a year ago. For


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Every year brings another milestone for PufCreativ. On March 17th, we will be turning 9! PUF Co-Founder and CEO John Shute sees this moment as a reflection point, a chance to talk about how the company reached this stage and why the team is especially energized about what comes next.

I sat down with John to discuss the roots of PufCreativ, the philosophy behind the ...


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