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In this episode, Matt & Lauren invite listeners to ride the pre-launch marketing roller coaster. We debate the different stages of building, leveraging, and maintaining excitement for an upcoming book or product, and share ideas for:
🎢 Building anticipation before the launch announcement
🎢 Maintaining momentum between announcement and launch
🎢 Sprea...
In this episode, Lauren & Matt examine the rising popularity, significance, and value of backlist titles in the publishing industry. We consider why back catalogs are bigger and better than ever, what this means for the future of the industry, and how indie authors and publishers can make the most of their own backlist title trends.
Tune in wherever you get your po...
In this episode, Matt & Lauren examine the content and strategies that inspire one-time customers to become devoted, loyal fans of your brand. Give your customers, readers, fans, and casual visitors a reason to come back again and again and again…
💡 Providing a personal customer experience
💡 Keeping customers engaged between purchases
💡 Driving new f...
In this episode, Lauren is joined by Lulu’s Education & Community Manager and YouTube expert, Chelsea Bennett! We sit down for a deep dive conversation about using YouTube to connect with your audience and support your brand, talking through ideas like:
▶️ Why and how we approach YouTube as its own channel
▶️ Using video to set audience expectations and build ...
In this episode, Matt & Lauren continue the conversation they started in Episode #128 and dig into the cost involved in selling direct. Learn more about what expenses you should account for as you launch, maintain, and grow your ecommerce store, including:
💰 Annual subscriptions for your domain name and ecommerce solutions
🛒 Transaction, fulfillment, and ope...