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Title: Small Business Marketing Ideas: Psychological Marketing Tactics

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Tennis superstar Andre Agassi was ranked No. 3 in the world at 18. Years later, he’d slumped to No. 24, and then slid further to No. 30.

He thought his game was over. He was just 23.

He’d turned professional at 16 and rocketed to the top, winning six ATP titles in barely two years and cracking the top ten. He blazed his way forward, until something cha...


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The Senator Lounge in Frankfurt is unlike any airport lounge I've ever been in.

We had flown through Frankfurt many times and never known that it existed. The main lounge sent us to the Senator Lounge because all of the other lounges were full. Plus, we had more than six hours to kill, so we might as well spend it in a less crowded loca...


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Do you know that safety video on planes, that most of us seem to ignore?

I'd watch it, not carefully, but one point stuck in my head on Singapore Airlines flights. They seemed to emphasise that if a phone slipped and fell in between the seats, you should not try to retrieve it. Instead, they suggested, you should call a crew member. I do...


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“We just got married,” said the owner of the cafe, and showed me the photos on her phone.

“Aren't you going to put them in an album?” I asked her. “Oh yes, I would love to do that,” she said.

I told her how I'd created some mind-boggling photo albums recently, and she was keen to have one of her own. The photo album company had specialised software, an...


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