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Proper Magazine: Menswear Fashion Creative Agency - Proper Magazine

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There are two ways to approach your first trail race. You can spend months researching every climb, memorising GPX files, watching POV footage and convincing yourself you know exactly what’s coming. Or you can do what I did and book a flight to Romania having never raced on a trail in your life, armed with [...]

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It’s warm again, and I’m asking myself the same old question – ‘Why on earth don’t I own more button-up shirts?‘ In reality, I own plenty of button-up shirts – two drawers filled to the brim, to be exact – but hardly any are quite right… Old Polo Ralph Lauren shirts with that weird low-hanging [...]

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Undoubtedly, unquestionably, unarguably, unequivocally – the greatest footwear colourway ever created is Beef & Broccoli. Green and brown simply belong together. We can’t tell you the scientific explanation for why this pairing makes almost every shoe look infinitely better, but after decades of evidence, we’re not sure one is even necessary. It just works....

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The first shops weren’t really shops at all. They were market stalls, merchants’ tables and dusty corners where somebody had something somebody else wanted. They were just spots where people pitched up and traded what they had. By around the second century BC though, something more familiar began to emerge. In places like Pompeii, permanent [...]

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The outdoor world has never been short of brands with good stories to tell, but only a handful have managed to stick around long enough to become part of the furniture. Fjällräven is one of them. Founded in Sweden in the early ’60s, it’s a brand that’s quietly gone about making practical gear for decades, [...]

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