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Site title: Decision Intelligence Platform | project44

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The barrier to enterprise AI isn’t capability. It’s trust. And in supply chain, where a wrong decision can cost a customer relationship or shut down a production line, that distinction is everything. 

In an earlier post, we argued


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In logistics, ETA accuracy isn’t just a metric. It’s the backbone of downstream operations. A missed ETA triggers delayed docks, idle crews, disrupted production, and disappointed customers. But predicting truckload arrival times is inherently complex: operational behavior of the shipments, carrier network factors, GPS telemetries and human behavior, all influence the outcome...


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Cargo theft has reached an inflection point. Losses across U.S. and Canadian freight networks now exceed $35 billion annually (CargoNet 2024), with incidents surging 57% year-over-year, and average losses routinely exceeding $580K. What has changed most is the nature of the threat: physical hijackings have given way to digital fraud, spoofed carrier identities, and mid-route ...


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For decades, freight procurement followed a predictable rhythm.

Teams launched annual or semi-annual RFPs. Contracts were negotiated based on the best information available at the time. Then operations executed against those rates and performance data until the next procurement cycle began.

That model was built for a different era. And its limitations s...


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