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Site title: Professor Game – Maximizing Customer Retention!

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   Want a sharper read on motivation design? Get the free Core Drives in the Wild guide, real cases decoded through this exact framework, one short email a day: professorgame.com/WildCD Episode Summary Rob argues that Black Hat motivation, the urgency and scarcity most designers […]

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  Get the free Core Drives in the Wild guide, behavioral design applied to real products: professorgame.com/WildCD Episode Summary Michael Lukich, a marketing analytics leader with more than 20 years across consulting, data, and strategy, explains why the fix for a struggling team is almost […]

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  Get the free Core Drives in the Wild guide, behavioral design applied to real products, with one real-world example in your inbox each day: professorgame.com/WildCD Episode Summary Rob breaks down why disconnecting on vacation is so hard for driven people, and why it is […]

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   These engagement failures, and how to fix them, map directly onto the Octalysis Core Drives. Get the free Core Drives in the Wild guide: professorgame.com/WildCD Episode Summary Rob breaks down why Amazon shut down KiroRank, the internal leaderboard that scored staff on raw […]

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