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Let me tell you about a time when messaging nearly derailed a tier-one launch at LinkedIn.
I'd just joined the team, and we were rolling out a new product for our talent solutions business. The product had already been rolled out to certain segments, but something was off. Really off.
After digging around and talking to people internally, the problem became ...
You’re running win-loss interviews. You’re creating reports. But still, no one’s acting on the insights. Sound familiar?
Most win-loss programs stop just short of actually changing anything...
As a product marketer, one of your main responsibilities is designing messaging to resonate with users – and ultimately convince them to use your product over competitors.
I’ve worked at many href="https://www.productmarketingalliance.com/6-top-...
Ever since general-purpose AI tools like ChatGPT and Gemini arrived, Competitive Intelligence (CI) was expected to become faster and easier for product marketing teams. Yet for most PMMs, just as much time still goes into the heavy lifting...
