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This is a guide for marketers that covers how I turned customer data from lots of different sources into a structured database, and then built an agent that reads it to find the vertical use cases you're already delivering but haven't named yet.
Imagine your CEO walking up to you saying: “I need you to figure out where we were delivering value to customers in spe...
One of the most frustrating things I’ve noticed, both from my own experience and from talking to aspiring product marketers, is that even a lot of entry-level/early mid-career PMM roles still expect you to have done the job before.
You open a job description, and it asks for
Your company is constantly innovating… but so are your competitors. That makes it harder than ever to keep up with what your rivals are doing while staying current on your company's latest features. Countless AI tools promise to make you...
A few months ago I watched someone prompt an AI chatbot with a list of product features and a rough idea of who used the product, and ask it to "write a positioning statement." What came back was a two-line, fill-in-the-blanks sentence, ...