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A 5C situation analysis is a strategic framework that helps businesses evaluate the key internal and external factors shaping their market position. It covers five areas: Company, Customers, Competitors, Collaborators, and Climate.
The goal is to give yo...
If you’ve ever paid for a digital subscription product, your expectations are probably being challenged by AI Chatbots. As a consumer, you’re used to a simple way things work: you pay $19.99 for Netflix and get unrestricted access for a ...
Product marketing's measurement problem has never been a lack of impact. The impact is real, it's just spread across the organization in ways that don't fit neatly into a single report.
PMM influence shows up in win rates, pipeline quality, product direction, and retention numbers. None of those live in one dashboard, which means PMM leaders constantly have to mak...
Build a Claude workflow that fits the way you work – from context files to Skills stack to connected toolkit.
What is the Claude setup planner?It's a structured planning template for setting up Claude, so it works for your specific p...
When I joined TOTVS, no one sat me down and asked: are you a generalist or a specialist?
Honestly, I don't think anyone had time for that question. There was too much to build.
In those early months, the work was almost entirely about creating structure where there was none.