PRODU

En un contexto donde atraer y retener talento se ha convertido en uno de los principales desafíos de la industria publicitaria, Publicis Media ocupó el primer lugar entre las agencias de medios más atractivas para trabajar en Colombia, según el estudio Best Agency to Work For 2026/27 de Scopen. La medición, realizada entre profesionales de agencias creativas y de medios del país...

A report conducted by McKinsey & Company in partnership with NBCUniversal Telemundo presents compelling findings on how Latino fans are reshaping the economics of sports in the United States. The research reveals why investing in Latino audiences is not only a smart decision, but a strategic business imperative. Among the key findings: -Latino fans are expected to drive one-...

Argentine-American Martín Halac, who has 37 years of experience in the audiovisual industry as an independent producer, creative executive, director, and entrepreneur, is developing several projects through his new company, Blue Hummingbird Corp. (Miami, U.S.). These include the series Carnada for ViX, produced with Carlos Bardasano of TelevisaUnivision; the pre-production of a ...

The international tour of The Queen of Flow signals a new chapter in the evolution of Latin American content, showcasing how a story can evolve into a powerful intellectual property capable of transcending formats and borders. As the first Colombian series to expand at this scale through a global concert tour, the project reinforces the long-term value of its IP, extending its l...

SOMOS Films, run by Ivanna Villanueva and part of SOMOS Group, led by Luis Villanueva, and Divarte Cine have completed production of the film Encrucijadas, a dramatic production filmed in Caracas, Venezuela. Directed by José Antonio Varela and starring Rubén León, Varinia Arraíz, Adolfo Nittoli, Karen Rosales, Moisés Berr, Alejandra Sandoval, and Jackson Gutierrez, among others,...