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When purchasing a new home, buyers care about exteriors and community space as much as they care about extra square footage and a functional floor plan

When asked which builder upgrades they would ask for, most surveyed homebuyers identified landscaping as the most important. 

The median starter home in the US costs $200,000. At that price point, just over 37% of non-homeowner households can afford a starter home nationwide

Just 37.6% of households nationwide can afford to buy a starter home. 

New-home sales crept up in June due to more affordable prices and steady inventory

New-home sales grew by 1.6% month-over-month in June. 

Proper ventilation is more important now than ever, with more than one-third of buyers seeking high-end air filtration in their next home

Of those looking to buy a home in the next 12 months, 36% say they value clean air more than any other feature. 

This summer, homeowners are gravitating toward warm color palettes and durable upgrades that are made to last

In 2026, homeowners are increasingly opting for warm neutral exteriors and upgrades that enhance durability.