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PReview: Blog for PR, Digital Marketing and Media Professionals

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For nearly two decades, public relations teams have calibrated their content strategies around one dominant force: traditional search engines. Keywords, backlinks, authority domains, metadata. These became the vocabulary of digital visibility. But the ground is shifting again. The rise of generative AI search interfaces is quietly redefining how information is surfaced, summa...


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One of the most common questions communications teams ask is deceptively simple: How often should we issue a press release? The instinct in many boardrooms is to equate visibility with volume. If one announcement earns attention, surely four a month will multiply the impact. On the other end of the spectrum are brands that issue […]

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