Presta Blog - Digital Product Strategy & Shopify Insights

A client called us last spring, half-apologetic, asking whether they even needed us anymore. They had been prompting an AI tool for two weeks and had a landing page that looked, in their words, “basically fine.” We told them to keep it. Then we asked what they were actually trying to do, which turned out to be present a legally sensitive historical archive in a way that woul...

A Croatian shelving retailer landed on our desk with a catalogue where every product is bought on numbers: shelf dimensions, load capacity per bay, total system weight. They did not have a checkout problem, they had a checkout question. When you go to add a payment gateway to Shopify for a market like theirs, do you use Shopify Payments and take the native path, or do you wi...

A Croatian shelving retailer landed on our desk with a catalogue that lived in PDFs. Their customers were buying steel racks by load capacity per shelf and total system weight, and the only way to get those numbers was to download a spec sheet or phone the office. The question they asked us was deceptively simple: could we build a Shopify store where a first-time visitor goe...

A Croatian shelving retailer landed on our desk with a catalogue that lived in downloadable spec sheets and a phone number. Their customers buy on numbers: shelf dimensions, load capacity per shelf, total system weight, and every one of those numbers used to end in a call. When we later pitched a similar build to a London founder, the first question was not about the work at...

A founder called us last year with a WordPress publishing platform half-built by two freelancers who had gone quiet, a hosting bill she did not understand, and a launch date she had already promised to a board. She had not done anything wrong. She had hired the way most people hire a web development freelancer in Serbia: on rate, on a portfolio screenshot, and on a good firs...