Presta Blog - Digital Product Strategy & Shopify Insights

Every quarter we get some version of the same question in our inbox: “How much should a Shopify store migration cost, and do I actually need to hire someone to do it?” The honest answer is that migrations range from a $0 weekend project to a $60,000 replatforming engagement, and the gap between those two numbers is almost entirely determined by decisions you make before you ...

A Shopify store is not a set-and-forget asset. It is a piece of live infrastructure that processes payments, indexes into search, and represents your brand to every first-time visitor, and when any part of it drifts out of alignment you lose money quietly, often before anyone on your team notices. We have seen stores bleed 15 to 40 percent of potential revenue through unmoni...

Most ecommerce brands lose the sale before the cart. The average product page converts somewhere between 1% and 3%, which means 97 to 99 out of every 100 people who reach your best asset leave without buying. That gap is not a traffic problem, it is a product page design for ecommerce problem, and it is the single highest-leverage surface you own.

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Most teams debating Shopify headless vs traditional are actually debating two different bets: one on maximum front-end control that can cost $80,000 to $250,000 to build, and one on speed-to-revenue that gets a store live in 6 to 10 weeks. Pick wrong and you either overpay for flexibility you never use, or you hit a ceiling that costs six figures to escape 18 months later. T...

Learning how to start a startup used to mean piecing together blog posts, accelerator advice, and expensive mistakes. This startup founding guide puts the whole path in one place: from the first idea through validation, MVP, team, equity, funding, and launch, in the order the decisions actually arrive. It is the process we walk through with founders who come to us at the idea...