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Most B2B tech founders blame lost deals on price, but what if that is rarely the real reason? In this episode of Predictable B2B Success, host Vinay Koshy speaks with Alex M.H. Smith, author of "No Bullshit Strategy" and founder of Basic Arts, to challenge common misconceptions about strategy, value, and what it takes to create breakthrough growth.
Alex highlights a f...
If your company has implemented a chatbot or AI agent in the past two years, you may be focusing on the wrong objectives, potentially resulting in significant revenue loss. In this episode of Predictable B2B Success, we interview Dvir Ginsberg, founder and CEO of Encore, whose innovative approach challenges traditional AI deployment strategies.
Many organizations rely...
As AI advances in producing content, writing code, and providing professional advice, the question arises: what remains uniquely human in the modern economy? While creativity and relationships are common answers, this week’s guest proposes a different perspective: verified judgment, or the ability to demonstrate accuracy publicly before outcomes are known. We examine whether ...
What if the simple discount code box on your checkout page is costing you more than you realize? In this episode of Predictable B2B Success, we meet Mansoor Osmani, a man who spent over three decades advising multi-billion-dollar enterprises on the intricacies of high-stakes negotiation, witnessing first-hand how pricing psychology drives buying behavior from Saudi Arabian Ai...
Many B2B companies allocate most of their growth budgets to acquiring new customers, often overlooking the significant revenue potential within their existing client base. Despite clear evidence that improving retention increases profits, customer marketing remains underutilized. In this episode of Predictable B2B Success, we examine why organizations frequently miss opportun...