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Local businesses do not need the biggest megaphone. They need the right one.
A restaurant opening a second location, a law firm adding a partner, a contractor winning a city project, or a nonprofit hosting a fundraiser all have the same challenge: the news matters most to a specific community. That means t…
Expansion is good news. But it is not automatically newsworthy.
That is where many companies get this wrong. They announce growth as if the growth itself is the story. Journalists usually need more. They want to know what changed, who it affects, why it matters now, and what proof supports it.
A strong expa…
A good press release has two jobs.
It has to help Google understand what the announcement is about. And it has to help a journalist decide, quickly, whether there is a real story worth covering.
Those goals are not in conflict. You do not write one version for search engines and another for reporters. You wri…
A press release is not a brochure. It is raw material.
That is the simplest way to think about it. A journalist is not looking for your best sales pitch. They are looking for a clear, accurate, usable story they can understand quickly and verify without chasing you down for basic facts.
Make their job easier, …
Local reporters are not hard to reach.
They are hard to reach well.
That distinction matters. A local journalist may cover school board meetings in the morning, a business opening at lunch, a storm update in the afternoon, and a city council vote at night. Their inbox is not waiting for your announcement. I…