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Most press release quotes sound like they were assembled in a conference room by people trying not to offend anyone.
You’ve seen them.
“We are thrilled to leverage our innovative solutions to drive value for our customers and stakeholders.”
No one talks like that. More important, no journalist wants to q…
A press release should go as far as the story can honestly carry it.
That is where many businesses get stuck. They either choose the cheapest option and wonder why no one sees the news, or they buy the biggest package when the story only matters to a narrow audience.
The right distribution level depends on thr…
Not every business update needs a press release.
That may sound strange coming from someone who works in press release distribution, but it is true. A press release works best when you have news that matters beyond your own office. If the announcement only matters to you, it may be better as a blog post, emai…
B2B SaaS companies often treat press releases like product updates with a quote attached. That is usually the wrong starting point.
A journalist, analyst, investor, partner, or customer does not care that your engineering team shipped something. They care about what changed for the market, the buyer, …
Sending a press release is not the finish line. It is the handoff.
Once your release goes out, the real work begins: checking accuracy, tracking pickup, sharing the news, following up with the right people, and learning what to do better next time. A press release that gets ignored after distribution is li…