PR Firm – Tech Powered Public Relations Agency

By: Laura Waldron, VP Public Relations

Scroll your LinkedIn feed for ten minutes and count how many posts you actually remember.

Be honest. Two? One? None?

That’s not a you problem. That’s the whole industry right now.

We spent a decade telling brands to publish more. Be everywhere. Feed the algorithm. Then generati...

By Stephanie McGuirk, Account Director at Interdependence

Artificial intelligence has become incredibly useful in communications. It can scan a reporter’s recent coverage, summarize a beat, identify patterns across outlets, and help teams get to a stronger first draft much faster than before. In the right hands, it’s a genuine advantage. I...

By: Lindsey Rathjen, Senior Vice President, Health & Lifestyle

For decades, companies could hide behind the brand.

A polished website, a steady drumbeat of announcements and a few strong customer stories were often enough to create momentum. But that era is fading. Today, investors, customers, employees and partners want t...

By Heather Langille, Vice President, Social & Digital

Reddit is easily one of the most honest corners of the internet, yet most brands are still treating it like a billboard.

It isn’t exactly the “new” kid on the block either. It has been around since 2005, but for nearly two decades, most brands ignored it because it felt messy, unpredictable, and im...

By Grace Connor, Account Director, Health + Lifestyle 

In a world where every brand is competing to sound bold, visionary and different, it’s easy to mistake complexity for sophistication. Language becomes layered. Statements become longer. Messaging becomes harder to understand.

But in high-stakes communications, the brands that win aren’t the most ...