PPCmate X

How to Calculate Break-Even CPA and ROI for Paid Traffic Campaigns

Most paid traffic campaigns are not lost on bad creatives or bad sources. They are lost because nobody worked out, before launch, how much a conversion is allowed to cost. Without that number you cannot tell whether a source is profitable, how high to bid, or when a test has failed.

What Is a VAST Tag? Video Ad Serving Explained for Advertisers

If you have bought video inventory, you have probably been asked for a “VAST tag” or seen one mentioned in a report, an error log or a publisher spec sheet. Most advertisers never need to write one by hand, but knowing what a VAST tag does explains a lot: why some video impressions never p...

A big thank-you first: many of the ideas in this release came from Maxime in Bulgaria. His suggestions, support and recommendations shaped bulk banner upload, inline bids and the new Inventory filters. Thank you, Maxime!

This release makes creating and managing ads much faster. Here’s everything new.

1. Upload up to 100 banners at once

In the D...

This release puts you in control of how and when your budget spends. Pick one of four delivery modes, paint the hours you want on a heatmap, and find any setting in a second. Here’s everything new.

1. Four ad delivery modes

In Scheduling, Ad Delivery is now four cards, each with a picture of how the spend falls: ASAP ...

This release is about feel. PPCmate has a fresh new look, opens almost twice as light, and the everyday things (picking dates, building rules, asking the AI assistant) take fewer clicks. Here’s everything new.

1. A fresh new look

Every page now opens with a picture header with its title and tools, the left menu is res...