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Explaining Fulfillment by Amazon
Fulfillment by Amazon (FBA) is the service that stores, packs and ships marketplace sellers' goods and makes them Prime eligible. Fees, rules and disputes.

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Explaining high velocity events
High velocity events are Amazon's label for peak sales periods such as Prime Day and Black Friday. How the category moves deals, fees, auctions and ad costs.

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Explaining reference price
A reference price is the benchmark a shopper uses to judge an offer, usually the struck-through "was" figure displayed beside a discount in ads and listings.

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Explaining Sponsored Products
Sponsored Products: cost-per-click ads that promote a single catalogue item inside retail search results. How the auction, bids, placements and disputes work.

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Explaining lightning deal
Lightning deal: an Amazon promotion selling a capped pool of discounted units for up to 12 hours. How eligibility, fees, reference prices and event slots work.

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