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Drowning in data: why U.S. advertisers can't trust their own measurement1 day

CIMM and 4As today released a study of 197 marketers showing advertiser measurement confidence lags capability across TV and video, with 43% citing cross-platform gaps.

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Google caps AFS native style IDs at 100 per publisher account in June1 day

Google today notified AdSense for Search publishers of a 100 native style ID limit per account, effective June 3, 2026, with automated cleanup starting April 4.

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PlayOn Sports hit with $1.1M fine for forcing students to accept tracking1 day

California's privacy agency fined PlayOn Sports $1.1M for forcing students to click "agree" to ad tracking before using digital tickets at high school events.

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Meta rewrites click attribution rules, finally aligning with Google Analytics2 days

Meta changes click-through attribution to count only link clicks for website and in-store conversions, ending years of measurement misalignment with third-party tools like Google Analytics.

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