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AI ad labels cut click-through 31.5%, IAB framework cites NYU study
Advertisers get 60 days to name a disclosure lead under IAB voluntary rules issued August 18. Which AI uses trigger a consumer label, and which stay exempt?

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Google's third spam update of 2026 rolls out to every language
Google's August 2026 spam update reached every language on August 18, as Apple rewrote its EU App Store fee terms and ChatGPT ad units swapped advertisers.

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The ad stack between the brief and the screen it lands on
Sixteen terms, four groups of four. One group reads like plain marketing language and is not, which is where most solvers spend their first mistake.

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Brands named in ChatGPT's own query win mentions 33x more often
Only 3.1% of 3,554 retrieved pages earned a citation, and 21 of 27 first queries carried brands nobody typed. Where does technical AI visibility work land?

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Teads gains exclusive 10-day Black Friday takeover of V smart TV screens
Hardware-level targeting by screen size and room placement reaches 30 markets, a first for CTV buyers. How does it fit Nexxen's exclusive North American rights?

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