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ECN office screens earn 3.4x the attention of comparable DOOH, Lumen finds
Study of 603 office workers in the UK, France and Germany puts the gap at 8.3x against transport screens. What does the 44% recall lift rest on, and who paid?

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Black Friday searches drop 36% in UK since 2019, Marketing Signals finds
Deal-term searches fell 40% and retailer sale queries 68% across 19 UK terms. Is a festive ad budget built on one weekend chasing demand that has now moved?

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49% of marketers plan to deprioritize SEO, Typeface survey finds
62% of 500+ US and UK marketing leaders say brands trade content quality for AI citations. Many run AEO tactics they call overhyped. What does sameness cost?

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Skai adds Uber ads in eight markets, but not the US
Canada, Mexico, Chile, UK, France, Japan, Taiwan and Australia are covered for eligible brands. Which ad formats, at what cost and how measured goes unanswered.

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OpenX data puts supply-side targeting at 37% of spend, up from 11% in 2023
Eight buy-side interviews and three years of US transactions back the vendor's claim. CTV use grew 500%, but how much of it comes from OpenX's own products?

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