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Ian Whittaker argues the ad market splits into a visible, agency-led layer and a hidden, fast-growing SMB layer that most industry forecasts consistently miss.

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Apple requires a valid SPA fixed-odds betting license for App Store distribution in Brazil, forcing gambling apps to submit new versions and face an A18 rating.

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Amazon Ads launched Dynamic TV Creative on May 11, personalizing Prime Video interactive video ads via first-party shopping signals and AI-driven optimization.

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DoubleVerify's 2026 CTV report documents a 140% surge in fraud schemes, $1.8M lost per billion unprotected impressions, and a tenfold rise in fraudulent apps.

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Meta, Alphabet, Amazon, and Microsoft collectively surpassed $150bn in Q1 2026 ad revenue as AI reshapes search, the open web, and programmatic ad buying now.

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