PPC Hero

The average B2B deal now involves around ten buyers, and 40% stall on indecision, not a competitor. Here's how to build campaigns that win the whole group.

<p>The post Why B2B Campaigns Built for One Buyer Keep Stalling first appeared...

ChatGPT Ads, margin pressure, October launches and automation risk are leading to a perfect storm this Black Friday 2026. Here's how PPC teams should respond.

<p>The post Black Friday 2026: A Uniquely High-Stakes Quarter first appeared on

Performance Max often reports your best return because it is quietly buying your own brand. Here is the audit that sizes the leak, and the levers that plug it.

<p>The post The Performance Max Brand Leak Audit: Measuring the Spend You Would Have Won Anyway

Our must-attend event for PPC and Paid Social professionals returns to San Diego on 15 and 16 September 2026. Here’s some of what you can expect to see at Hero Conf US 2026. Location We’re very excited to be hosting Hero Conf US 2026 in our new the venue – the San Diego Convention Center. We’ve moved […]

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ChatGPT advertising is live: blunt targeting, opaque pricing, thin measurement. Here's what our testing found about formats and cost before you spend a dollar.

<p>The post We Tested Ads in ChatGPT: Here’s What the Channel Actually Does first appeared on