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In case you missed it, Google’s latest major updates were announced on 20 May.
Among the many changes were:
The Intelligent Search Box – built for conversational, multi-media queries, essentially the new search bar
Universal Cart – an AI-powered shopping experience that lets users discover products, monitor prices, add items to cart and check out without nee...
A conversation I’ve been having more and more often recently when auditing Paid Social Ads campaigns:
“The structure looks great!… for 2024. Unfortunately, this won’t work in 2026.”
“Why not?”
It’s a fair question. For years, the best Paid Social accounts were built around control. More campaigns. More ad sets. More audience splits. More funnel stages. More ...