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Website title: Porter Novelli | Strategic Communications Fueled By Innovation.
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Photo Credit: AP Photo/John Locher By: Gabby Toro-Rosa, Account Manager at Porter Novelli Here is what changed at CES this year: Attendees arrived skeptical. They’ve seen enough over-hyped announcements to recognize marketing theater. So, the brands that broke through weren’t the ones who led with, “Look what we built.” They were the ones who said, “Come […]
The p...
By: Sarah DaVanzo, Chief Innovation Officer & Innovation Futurist at Porter Novelli I was standing in Miami, surrounded by the usual Art Basel alchemy of glossy collectors’ brand activations pretending not to be brand activations. The psychedelia and synesthesia generating enough dopamine to power Wynwood for a week, when Beepl...