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Title of Politicaladvertising.co.uk: "Politicaladvertising.co.uk – Commentary on the grubbiest part of the dirtiest business, by Benedict Pringle."

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Postal votes have started landing on doormats across the country and with that, the Labour Party has kicked off its get-out-the-postal-vote campaign.

Creatively, Labour’s ads lean into a soft, nostalgic visual language: pillar boxes, stamp borders, and warm reds. The ads are rooted in British postal iconography. It’s gentle, almost gift-card-like political communica...


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Reform UK’s slogan for the 2026 elections – “Get Starmer out” – is a curious one.

Start with the obvious: it’s simply not true in any direct sense. A vote in May, in a set of devolved and local elections, will not remove the Prime Minister. That’s not how the system works. However emphatically Reform UK performs, Keir Starmer will still be in Downing Street the ...


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We are witnessing the emergence of a new political phenomenon in British politics: a quasi-primary election among progressive parties in the build-up to a final contest against Reform UK. This isn’t a formal process, but the political reality on the ground is undeniable.

We’ve already seen the initial stages play out. In the Gorton & Denton ‘progressive primary,...


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The Green Party is attempting to execute The Progressive Squeeze in the Gorton & Denton by-election and make it seem like a two-horse race between themselves and Reform UK.

The Progressive Squeeze is a political strategy where parties of the left position themselves as the main and most credible opponents to Reform UK in order to squeeze the vote share of other ...


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