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We are witnessing the emergence of a new political phenomenon in British politics: a quasi-primary election among progressive parties in the build-up to a final contest against Reform UK. This isn’t a formal process, but the political reality on the ground is undeniable.
We’ve already seen the initial stages play out. In the Gorton & Denton ‘progressive primary,...
The Green Party is attempting to execute The Progressive Squeeze in the Gorton & Denton by-election and make it seem like a two-horse race between themselves and Reform UK.
The Progressive Squeeze is a political strategy where parties of the left position themselves as the main and most credible opponents to Reform UK in order to squeeze the vote share of other ...
Rachel Reeves has appeared on Sophie Ellis-Bextor’s podcast and it’s a very smart piece of modern political communications.
This long-form, human conversation gets Reeves access to a culturally engaged, largely female, not obsessively Westminster-focused audience in a context in which the they are likely to be open to hearing from the Chancellor.
What ...
“Sarwar for Scotland” is a new brand slogan and identity launched by Scottish Labour.
Scottish Labour are deliberately framing Holyrood 2026 as a presidential contest between Sarwar and Swinney. As Anas Sarwar put it PA:
“There are only two people explicitly standing to be First Minister in this country: that’s me and John Swinney.”
The p...