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POEditor Blog: POEditor - Software Translation Management System
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A translation management system (TMS) is a great tool to use to streamline the translation process, but if you’re a business using such a software, you should know that a little bit of help on your part may still be needed. Such a case is when you have to share context.
If y...
When it comes to global branding, you’ll find that words themselves aren’t the hardest part. It’s actually keeping your voice alive across borders that’s difficult. In this article, we’ll walk you through how to create a voice and tone guide that keeps your brand consistent even when you go beyond your boarders.
Voice and tone are not the sameYour brand voic...
Let’s talk about creating a well-structured multilingual URL, because this is an overlooked subject. URLs are part of your product’s user experience too, so take care of these too during localization. Well-crafted URLs are useful for users, search engines, teams, and basically everyone who comes in contact with your content. Learn how to get them right.
Choose a UR...You know how certain companies keep the name of their products in their native language? Best example is IKEA. Unless you’re a native Swede, you’ll have a hard time pronouncing some of their product names. And even when you think you nailed it, you can’t be sure you’ve pronounced it correctly. Some say this naming system is genius, other that it’s kind of weird, and other...
Through game localization testing, you make sure that every player, wherever they are located, experiences your game as naturally and intuitively as your original audience. That’s why you need a good testing strategy, one that will help you avoid immersion-breaking bugs, cultural problems, certification failures, negative player feedback, and so many other things that may...