POEditor Blog

Marketing material depends on emotion and cultural references. These don’t work the same way in every language, and this is precisely why we need transcreation. In this guide, you’ll learn about the job of a transcreator, and see why it’s such an interesting career choice.

A transcreator is a language professional who adapts content for...

International expansion is easy to define: to enter and operate in markets outside a company’s home country. Businesses have to adapt to serve customers who may have different languages, cultural backgrounds, expectations, and purchasing behaviors.

Tech has made the logistics of this quite simple. Nonetheless, the execution can be anything but simple. Every mark...

Research shows that language affects purchasing decisions, trust, customer satisfaction, and brand loyalty. If your customers understand it, they’re more likely to buy. It’s that simple. Let’s see exactly what’s the impact of localization on sales, looking at the data and real-world examples.

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When you run a source text through your engine of choice, you often get back a machine translation output that’s almost perfect. It needs editing to make it perfect. You can pass it along to your trusted human translators for post-editing (PEMT), or use automatic post-editing (APE). Here’s what you need to understand before you adopt it.

We have some valuable localization insights that are often found outside of the traditional localization playbooks. And they come from understanding how customers evaluate unfamiliar brands, where localization breaks, what makes people skeptical, and which signals make a company feel genuinely local. Check out the following localization strategy tips on those less obvious...