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Podcasting Insights with The Podmaster: growth advice for people and brands

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Podcasting Insights with The Podmaster: growth advice for people and brands: Podcasting Insights with The Podmaster: growth advice for people and brands

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Message History

I was on YouTube the other night. Not for a good reason.

Twenty minutes later I'm looking at one of the big ones — two lads in a studio worth more than my house, four cameras, somebody just out of shot whose entire job that day was deciding where the lamps went. Two point three million views. Up about a day and a half.

And I'm sat on the edge of the bed with my sh...


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I typed my own podcasting agency's brand name into Google. Spelled wrong, completely on purpose, because transcription services keep hearing "Podknows" and writing "Podnose."

Something was living there. A whole podcast network. Twenty-odd shows. Says it's been going since 2013.

I was already writing the angry LinkedIn post.

And then I did the thing I keep t...


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Alex Cooper's company Unwell took its first outside investment, from Patrick Whitesell's WTSL, at a $500 million valuation. Every podcast expert on LinkedIn immediately pointed out that this is more than iHeartMedia. I went to check that, because I don't repeat numbers I haven't checked, and I got several different answers from several perfectly respectable financial sources ...


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Last week I suggested, in a LinkedIn comment, that podcasters should all walk off Spotify together and keep them honest.

Then I went and looked into how you'd actually do it. And that's when the truth of the situation emerged. And OMFG is it a situation.

So this episode was going to be the good news about organising a walkout. Instead it's the honest version of wh...


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Spotify has secretly built a button that tells your listener which bits of your episode aren't worth hearing.

It's called Skip Ahead. It's in testing, they haven't announced it, and the excellent podcast industry journalist James Cridland broke it on


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