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Podcasting Insights with The Podmaster: growth advice for people and brands

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Spotify has secretly built a button that tells your listener which bits of your episode aren't worth hearing.

It's called Skip Ahead. It's in testing, they haven't announced it, and the excellent podcast industry journalist James Cridland broke it on


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It's stupid o'clock in the morning. You've just finished editing. And instead of feeling good about it, one horrible little thought is living rent free in your head where the zzzzzzs should be: do I have to do this forever?

In this episode I troll the consistency doctrine which the gurus peddle. The show-up-every-week-forever commandment that gets drummed into ...


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Ninety seconds into another consultant’s podcast, I got the 'shiver'. it wasn't over the mic quality. It wasn't because of bad editing.

It was the words. They were tidy, warm... and hauntingly empty, like a very confident ghost had written the lot.

This episode's about the single line that decides whether AI sharpens your show or hollows it out. Plus a confession ...


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Here's the super uncomfortable truth this episode's built on: the day you publish makes not the slightest difference to a single download you receive. I will stake this whole show on it. And yet I still missed my Monday slot, published on a Wednesday, and felt like a failure anyway.

That first feeling — the flicker of disappointment — is fine. It's just data. It's the <...


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YouTube just overtook Spotify as the UK's most-used podcast platform. By one point. Everyone reported the crossover — almost nobody read the rest of the data, which says your podcast is effectively now a radio station, and you're broadcasting on every frequency at once.

Hi, I'm


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