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New comprehensive consumer research finds growing support and familiarity
Hendersonville, TN, January 5, 2025—New research from Circana, commissioned by PIC, found that U.S. consumers clearly indicate that responsibly reducing the need for antibiotics is a major motivator to purchase pork from gene-edited pigs.
The research was conducte...
New consumer research finds Canadians value benefits of gene editing
Hendersonville, TN, January 5, 2025—New consumer research from Circana, commissioned by PIC, found that there is an above average likelihood that Canadian consumers will purchase pork from gene-edited pigs.
The research was conducted in fall 2025 and polled more than 5...
