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PIC North America

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Dr. Rebecca Robbins was installed as president of the American Association of Swine Veterinarians on March 3, 2026, during the association’s 57th Annual Meeting in Las Vegas, Nevada. She succeeds Dr. Locke Karriker. Karriker is now the immediate past president. Dr. Chris Rademacher has ascended to president-elect. The newly elected vice president is Dr. Clayton Johnson.

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Approval was granted after three separate Canadian regulatory agencies conducted independent reviews of research and data

Hendersonville, TN, January 23, 2026 – Today Health Canada and the Canadian Food Inspection Agency (CFIA) approved PIC’s PRRS-resistant pigs for sale as food in Canada after rigorous and thorough review. Additionally, Environm...


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New comprehensive consumer research finds growing support and familiarity

Hendersonville, TN, January 5, 2025—New research from Circana, commissioned by PIC, found that U.S. consumers clearly indicate that responsibly reducing the need for antibiotics is a major motivator to purchase pork from gene-edited pigs.

The research was conducte...


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New consumer research finds Canadians value benefits of gene editing

Hendersonville, TN, January 5, 2025—New consumer research from Circana, commissioned by PIC, found that there is an above average likelihood that Canadian consumers will purchase pork from gene-edited pigs.

The research was conducted in fall 2025 and polled more than 5...


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