Click on the "Follow" button below and you'll get the latest news from Pharma Marketing Network via email, mobile or you can read them on your personal news page on this site.
You can unsubscribe anytime you want easily.
You can also choose the topics or keywords that you're interested in, so you receive only what you want.
Pharma Marketing Network title: HOME - Pharma Marketing Network
Is this your feed? Claim it!
The traditional role of specialty pharmacies has changed dramatically. Once viewed mainly as dispensing and distribution partners, specialty pharmacies now play a larger role in the patient journey. They support onboarding, affordability conversations, adherence programs, and therapy education long after the prescription is written.
As a result, marketing strategies fo...
The journey from prescription-only treatment to an over-the-counter product is one of the most significant transformations a pharmaceutical brand can experience. While regulatory approval often receives most of the attention, the commercial challenge is equally important. The transition from prescription to over-the-counter status requires companies to shift from communicatin...
Drug development has never been more expensive, competitive, or time-sensitive. While scientific innovation continues to advance at a rapid pace, many pharmaceutical companies face a persistent challenge that threatens development timelines and future revenue: patient enrollment. Today, clinical trial recruitment marketing is emerging as a strategic capability that directly i...
For decades, pharmaceutical commercial teams focused primarily on physicians, clinical leaders, and formulary committees. However, healthcare economics are changing rapidly. As health systems face growing financial pressure, hospital procurement strategy is becoming a critical factor in treatment adoption, vendor selection, and operational decision-making.
Drug shortages have become one of the defining challenges facing the pharmaceutical industry. In recent years, manufacturing disruptions, raw material shortages, geopolitical instability, and transportation bottlenecks have exposed vulnerabilities across global healthcare supply chains. As a result, a strong pharma supply chain strategy has become increasingl...