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Title of Pest Control Marketing Domination Podcast: "Brand Logo"
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Season 5 | Episode 36
Google is making significant changes to the way pest control companies advertise online. Local Services Ads (LSA), Google Ads, and Google Business Profiles are becoming more closely connected, with increased automation and changes to the way advertisers manage their campaigns.
But are these changes actually helping local pest...
Branding vs. Authority: Why You Need Both to Grow
In this episode of The Pest Control Marketing Domination Podcast, Casey Lewis breaks down an important distinction that many pest control owners overlook: the difference between building a strong brand image and building the authority, content, and traffic
Season 5, Episode 34: Meta Ads, Google Ads & The Math That Actually Matters
Pest control owners are becoming increasingly frustrated with the rising cost of Google Ads and Local Services Ads. At the same time, Meta and Facebook advertising are being promoted as the next great opportunity — often with huge revenue claims and promises of cheap leads.<...