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Title of Pest Control Marketing Domination Podcast: "Brand Logo"
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Branding vs. Authority: Why You Need Both to Grow
In this episode of The Pest Control Marketing Domination Podcast, Casey Lewis breaks down an important distinction that many pest control owners overlook: the difference between building a strong brand image and building the authority, content, and traffic
Season 5, Episode 34: Meta Ads, Google Ads & The Math That Actually Matters
Pest control owners are becoming increasingly frustrated with the rising cost of Google Ads and Local Services Ads. At the same time, Meta and Facebook advertising are being promoted as the next great opportunity — often with huge revenue claims and promises of cheap leads.<...
Where should a pest control company invest its marketing budget to generate new customers?
The honest answer is that there is no single “best” lead source. Organic search, Google Ads, Local Services Ads, Google, Bing Ads, Business Profile, Yelp, Meta, ChatGPT, voice search, referrals, and SMS/direct mail all work differently. Each source comes with its ...
Season 5, Episode 32: Your First 1,000 Customers: The 24-Month Road Map
Every pest control owner wants more leads, but more leads alone don't build a successful pest control company.
In Season 5, Episode 32 of the Pest Control Marketing Domination Podcast, Casey Lewis gets back to the fundamentals and addresses one of the most com...