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STOP TRACKING EVERYTHING: THE KPIs THAT ACTUALLY GROW YOUR PEST CONTROL BUSINESS
Pest control companies have access to more marketing and sales data than ever before—but more data does not always lead to better decisions.
Google Ads, Local Services Ads, website analytics, call tracking, social media, HighLevel, and pest control management software...
Google Search is changing fast—and simply ranking your pest control website on page one may no longer be enough.
In this episode of the Pest Control Marketing Domination Podcast, Casey Lewis breaks down what the Google Search Engine Results Page (SERP) could look like heading into 2027 and what pest control companies should be doing NOW...
Google Ads and Local Services Ads are undergoing some of their biggest changes yet—and pest control companies are directly in the path of those changes.
Beginning in August 2026, Google is starting the migration of Local Services Ads into the Google Ads platform, with pest control included among the first U.S. home-service industries affected. At the sa...
Know Where You're Going: Building a Roadmap for Predictable Growth
Every business owner wants to grow—but too few take the time to define what success actually looks like before investing in marketing.
In this week's episode, Casey Lewis discusses why having a clear vision, realistic expectations, and a structured growth plan is the key to long-te...
In this week's episode, Casey Lewis tackles two topics that every pest control, wildlife control, and lawn care company should be paying close attention to.
In Part One, Casey discusses why many business slowdowns are actually sales problems rather than marketing problems. He explains the importance of developing a professional sales process, continuously training your ...