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Title of Pest Control Marketing Domination Podcast: "Brand Logo"
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Google Ads and Local Services Ads are undergoing some of their biggest changes yet—and pest control companies are directly in the path of those changes.
Beginning in August 2026, Google is starting the migration of Local Services Ads into the Google Ads platform, with pest control included among the first U.S. home-service industries affected. At the sa...
Know Where You're Going: Building a Roadmap for Predictable Growth
Every business owner wants to grow—but too few take the time to define what success actually looks like before investing in marketing.
In this week's episode, Casey Lewis discusses why having a clear vision, realistic expectations, and a structured growth plan is the key to long-te...
In this week's episode, Casey Lewis tackles two topics that every pest control, wildlife control, and lawn care company should be paying close attention to.
In Part One, Casey discusses why many business slowdowns are actually sales problems rather than marketing problems. He explains the importance of developing a professional sales process, continuously training your ...
Episode Overview
In this episode of the Rhino Digital Media Podcast, we dive into one of the most misunderstood—and most valuable—aspects of search engine optimization: link building.
For years, backlinks have been one of Google's strongest ranking signals. But link building has evolved significantly since the early days of SEO. Today, success isn...
Season 5, Episode 24
Getting Real About Google Ads for Pest Control
In this episode of The Pest Control Marketing Domination Podcast, Casey Lewis breaks down what pest control, wildlife control, and lawn care owners really need to understand before spending money on Google Ads.
We discuss the difference between traditional P...