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The Power of Repeat Business
Today, I want to talk about clients, customers, and the real value of repeat business.
Let me begin with an experience.
A while ago, I handled a digital publishing project for a client — a book writing and publishing assignment. We discussed the scope, agreed on the pricing, aligned on timelines, and within just a few...
— Brand Loyalty Diversion
It is often said that customers cling to a particular brand or product for years because of loyalty. And yes, brand loyalty exists. However, I think that loyalty is not permanent. Desires change. Tastes evolve. Opinions shift. Consumers grow. And when the brand no longer aligns with the consumer’s current needs and expectat...
Today, I want us to reflect on three critical things I believe micro, small, and medium business owners, startups, and growing brands must intentionally embrace if they truly want to multiply impact, productivity, and profit. Not just grow gradually, but position themselves to scale strategically in a fast-changing era.
Let me begin with a simple story from my own w...
When Your Greatest Strength Becomes Your Blind Spot
Today, I want to introduce a concept I call The Rhino’s Horn Effect, drawn from my book Gifted but Gated. It’s a powerful idea—simple on the surface, but deeply confronting once you begin to reflect on it.
At its core, the Rhino’s Horn Effect explains how somethi...
“If the character is wrong, changing the font size won’t fix it” — Herman Zapf
Today, we are looking at ‘CHARACTER.
The character of great brands. This is something most people overlook in marketing or business strategies. But character is the hidden force behind every brand that lasts.
When I began writing children’s books, I noticed so...