People’s Graphic Design Archive

The visual identity for the City of Rotterdam was developed in 1972 by graphic designers Wim Crouwel and Eli Gross. The project was developed also with Jolijn van de Wouw as team lead, with John Stegmeyer also involved in the project. Ben Bos wrote in his book about Total Design (Bos, Ben. TD 63–73: Total Design and Its Pioneering R...

The visual system for the postal mailboxes was designed by graphic designer Eli Gross, a former member of Total Design (1969–1972), after his return to Israel in 1972. Working for major public institutions, including the Israel Postal Authority, Gross developed a series ...

The visual identity for Bank Leumi was introduced in 1978 and designed by graphic designer Eli Gross, a former member of Total Design (1969–1972). After returning to Israel in 1972, Gross began working for major public and commercial institutions, including Bank Leumi, w...

Takenobu Igarashi (Japanese, 1944–2025) for Nippon Cultural Broadcasting, Inc. (Tokyo, Japan); Printed by KY Printing Co. Ltd. (Japan); Lithograph on paper; 72.8 × 51.5 cm (28 11/16 × 20 1/4 in.); Cooper Hewitt, Smithsonian Design Museum

A student-authored booklet made expanding upon Herbert Spencer's essay “The Responsibilities of the Design Profession” regarding graphic designers contribution to making products to help the disabled.