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Title of Passive Promotion: "Passive Promotion — "Set it and forget it" music promotion"

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My social media feeds are overwhelmingly musician-focused, so your mileage may vary, but I’ve been seeing screenshots like the one above everywhere, accompanied by angry, angry words.

ICYMI, The Atlantic created an AI Watchdog search engine where you ...


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I got some bad news today.

I learned that I’ve spent over $12K on Spotify Marquee and Showcase campaigns since 2022.

And what did all that money get me besides a hole in the wallet?

Exactly 107,327 streams from 23,100 listeners at an average cost of $0.55 per listener.

And how do I know this?


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I promote my music on Spotify through Meta ads. Money goes out. Streams, saves, and playlist adds come in.

But are those things actually connected, or am I paying for what the algorithm would do anyway?

I vibe coded a tool to find out!

I’m calling it the Meta Ads to Spotify Analyzer, but I’m open to suggestions.<...


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Last April, I detailed three strategies to get YouTube subscribers with ads. Since then I’ve added 11K subscribers, bringing me to 29K.

In the meantime, Google deprecated the campaign type I was using and dis...


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