Passionate Giving Blog

“You hired a major gift officer. Where’s the money?” 

I’ve heard some version of this question many times over the years. An organization hires a new major gift officer, three months go by, and the MGO is having conversations, meeting donors...

One of the phrases I hear most often in fundraising is, "I'm cultivating that donor." 

Usually, it's said with the best of intentions. A fundraiser has scheduled a few meetings, sent updates, invited the donor to an event, or c...

How “polished” does a touch point need to be? Or “finished”? Or even “personal”? All good questions. And all relate to being authentic in your communication.

First, let me start by stating what may be obvious: Wh...

“Is it ok to text donors?” We hear this question a lot from clients. The answer is a resounding “Yes!” But only if they’ve given you permission.

Knowing a donor’s communication preferences is a critical piece of you...