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Are You Using Your CRM the Right Way? - Veritus Group

Here’s a hard but useful question to ask yourself: if you had to hand one of your donor portfolios to a new Major Gift Officer tomorrow, could they step in and keep those relationships moving without missing a beat?


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What is an MGO Actually Responsible For? - Veritus Group

If you work in major gifts long enough, you can start to feel like your entire job is a spreadsheet.

You know the buzzwords: Dollars raised. Visits logged. Performance comparisons. Attribution debates. Someone somewhere is a...


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How to Retain the Donors Who Give During a Crisis - Veritus Group

I don’t have to tell you that crises change donor behavior.

You saw it during the COVID-19 pandemic, and you see it anytime there’s a natural disaster, an economic shock, or a humanitarian emergency.


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What Frontline Fundraisers Actually Need - Veritus Group

What does a frontline fundraiser need to be successful—beyond qualified donors and a compelling offer that aligns with donor passions and interests?

I’ve asked that question of managers and non-profit leaders for years. The...


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What Happens When Everyone at the Table Looks the Same - Veritus Group

I’ve been thinking a lot about equity in fundraising. Maybe that sounds like a buzzword these days, but it’s a real, structural issue that directly affects whether organizations actually grow.

When I’m asked w...


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