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Most B2B brands believe they look different. Louis Grenier has the data to prove they don’t. The founder of the positioning consultancy STFO audited 100 B2B SaaS and AI brands against eight distinctive brand assets, and only one of them reached the top band.
In this episode, we talk to Louis about why polished brands are so easy to forget and why sound is the most negle...
When we talk about the All Electric Society, the conversation usually starts and ends with passenger cars. In this episode, Christian Nitsch, Senior Segment Manager Automotive and Transportation at EBV Elektronik, takes it further: onto the roads, the construction sites and the fields. Christian explains why heavy-duty vehicles and agricultural machinery are the next frontier...