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For a long time, many tourist experiences have treated seating as something to sort out later. The ticket gets sold, the guest turns up, and everyone hopes for the best.
That works, right up until it doesn’t.
For a growing number of attractions, performances, and dinner shows, the seat is no longer just about logistics. It is part of the product. It affect...
The 12-hour ticket used to be the quiet option on the menu. The one you’d only notice if you were really, really committed to reading every line.
Now it’s having a moment.
Arival’s Tour Taker research found that
If you’ve ever sat in a meeting where three people used “travel agent”, “OTA” and “reseller” to mean the same thing, you’re in good company.
In tours and activities, the labels are not always consistent. People use the word that makes sense to their customers, their region, or whatever their first boss called it back in 2014.
You want answers? We’ve got th...
Selling on OTAs is brilliant until it isn’t.
One day, you’re enjoying extra volume. The next, you’re answering a message that starts with “hi, I’m at the meeting point” and ends with “where is everyone?” while you quietly realise the meeting point on the OTA listing is from 2019.
This matters more now beca...