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Pacvue Blog | eCommerce Advertising Insights and Best Practices: Pacvue | Smarter Retail Media & Commerce Growth

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Sponsored Products just got a sharper tool. Walmart Connect is rolling out negative keywords, giving advertisers direct say over which searches can trigger their ads at both the campaign and ad group level.  If you’re running a wide product catalog, protecting category share, or fine-tuning campaigns to a specific audience, this is the kind of control that’s been missing […]<...


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Enterprise retail media teams now manage 15 to 40 platforms, up from 5 to 8 a decade ago. Managing that many was feasible when brands had dedicated analysts and time to compile reports. It’s becoming impossible now. The problem isn’t the platforms themselves. It’s the question that comes from having that many: How do you […]

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From the dawn of ecommerce, product discovery started with the search bar. That's not the case today. Today's AI shopping agents across retailers and even LLMs help us search for, compare, and in some cases, buy products. This is the new age of commerce. 

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