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Amazon Marketing Cloud (AMC) has long been a powerful lens into advertising performance, and it just got more accessible. As of June 2, 2026, Amazon is making two of its most valuable datasets, Amazon Retail Purchases (ARP) and Flexible Shopping Insights (FSI), available to all AMC users at no additional cost.
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For the first time in five years, Amazon Prime Day is moving to June from July. That shift compresses every planning timeline by roughly four weeks, and brands that have planned for a July Prime Day are already behind.
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While everyone focuses on Prime Day, Walmart Deal Days and Target Circle Week run alongside it. Here's how to win both without losing ground.
The post How To Win the Summer Sales Events Across Walmart & Target appeared first on...
Amazon Prime Day strategy now starts before shoppers reach Amazon. Learn how TikTok, Reddit and ChatGPT shape demand and improve Prime Day performance.
The post How to Win Prime Day and Beyond with Discovery Commerce appea...
Share of Voice (SOV) is the percentage of total advertising visibility your brand captures in a product category compared to your competitors. In retail media, it’s one of the most actionable indicators of whether your brand is winning or losing on the digital shelf. ROAS tells you how efficiently your ads are converting. It doesn’t tell you how visi...