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Last week, I attended the annual Outdoor Media Summit in Asheville, NC. It is the largest gathering of outdoor media professionals in the country, and during the show, I asked media, brands, PR, and others in the industry a range of questions.
One of the main questions I asked journalists and other media was:
What do you think is missing from outdoor media today...
Tick-borne illnesses are, unfortunately, something many of us who love spending time outdoors have a personal relationship with.
If you haven’t had one yourself, you likely can think of someone you know who has had one.
And I questioned putting out an episode on tick-borne illnesses in late Autumn, but then I remembered an article that I wrote a couple of years b...
In this week's public lands news briefing, we only had time for two stories:
1. Minnesota DNR cancels one of Twin Metals' mining leases in the Rainy River watershed just outside the Boundary Waters Canoe Area Wilderness ft. Pete Marshall, communications director at Friends of the Boundary Waters
Friends of the Boundary Waters Minnesota Voter Guide:
When you hear the brand name Mammut, what product do you think of?
I wouldn’t be surprised if most of you said: Ropes.
Founded in 1862 in Switzerland, the company initially produced ropes primarily for agriculture.
It wasn’t until the 1950s that the company shifted focus to mountaineering ropes and began trading under the name Mammut in 1952.
While ...