OTC Beauty Magazine

For more than a century, House of Cheatham has been creating beauty products while staying connected to the communities that have helped shape their legacy. We connected with Tiara Amoah, Brand Manager at House of Cheatham, about her approach to community, the importance of lasting relationships, and how beauty brands can use their influence to create positive change. Company...

Megan Salinas has built her decade-long career at Andis on a powerful foundation: the art of truly listening to people. Her early days in customer service laid the foundation for her work today as Director of Brand & Integrated Marketing, where she brings together customers, products, and the brand in new ways. Over the years, she’s continued to connect ideas and find opp...

For some men, skincare can feel more complicated than it needs to be. Instead of introducing customers to a long list of products, talk to them about an easy three-step routine. The best part? You can turn the advice into ready-to-use messaging for shelf talkers, counter cards, flyers or social media. Start with a facial cleanser and make this the first step customers see.

Skincare-grade actives treat the delicate skin along the hairline while innovative edge foam and color-to-clear edge gel technologies deliver precise and consistent edge styling results Jamaican Mango & Lime®, a trusted leader in textured haircare, is redefining the edge care category with the launch of EdgeForce, the first complete edge care system designed to care, crea...

By Melissa Willis Smart business owners focus on what they can control rather than worrying about what they can’t control. No amount of pacing and handwringing will change the current economy nor the pace of inflation. While it might be tempting to keep lamenting about what’s not working, business owners whose doors will stay open will be putting on blinders and tracking ways...