OTC Beauty Magazine

In the natural hair aisle, customers are rarely just shopping for a product, they’re building a routine. They want something that makes curls feel softer, easier to manage, and more predictable from wash day to wash day. And while the options on the shelf are endless, what most customers are really searching for is simple: a system that makes sense for their hair. The Camille...

Today’s shoppers know what they want before they ever reach the shelf. Whether they’re creating a sleek ponytail, defining curls, or styling a child’s hair before school, they are shopping for a specific result. And in many of those routines, one product remains a trusted constant: Ampro Pro Styl Regular Hold. It provides dependable control, a non-flaking formula, and versati...

As Skala Brasil continues its rapid expansion across the U.S., beauty supply owners are seeing firsthand the growing demand for the brand’s accessible, high-performing hair care products. Known for its inclusive approach and strong social media presence, Skala is bridging the gap between digital buzz and in-store sales. We spoke with David Mohammed, Head of US Sales, to learn...

In a category where tools are judged in real time by their performance, consistency, and results—brand longevity isn’t accidental, it’s built. For Megan Salinas, Director of Brand & Integrated Marketing, her role spans product storytelling, education, and retail support, helping translate a century-old legacy into a modern experience for barbers, stylists, beauty supply o...

When someone walks into your shop looking for their first wig, chances are they’ve already done a little homework. They may even have a few screenshots saved—soft layers, a blunt bob, maybe something braided and effortless. But what they may not have yet is clarity. And that’s where you come in. This moment is an introduction–not just to a product, but to a process, a routine...