As part of the Transition to Organic Partnership Program (TOPP), we’re launching a new marketing technical assistance project to help farmers promote their operations, connect with customers, and share the story behind their farms.

Through this program, we want to equip you with tools and support to better tell your farm’s story, connect with customers, and share the value of your operation through the right channels and audiences. Whether you’re already certified organic or in transition, this technical assistance is designed to help your business stand out, build trust with buyers and consumers, and create materials you can continue using long after the program ends.

We’re excited to invite you to our upcoming Farmer Story Lab, a 90-minute hands-on session designed to help organic farmers find the words for the work they’re already doing in order to better share their farm’s story and the value of organic with eaters and buyers. (We know you’re busy, but we promise to make it worth your time!)

You produce organic products. You make deliberate decisions every season that most consumers never see. This workshop helps organic farmers tell their farm story clearly, confidently, and in their own voice to grow their business and help others understand what organic is and why they should buy organic.

Here’s what to expect:
– Articulate why you farm organically, and how to say it in a way that sticks
– Share why buying local and domestic organic matters and how to make that case to the people you sell to
– Learn how to shape your story for the audience in front of you, whether that’s a farmers market customer, a retail buyer, or someone you just met

This isn’t a lecture. You’ll write, share, and practice in real time, and you’ll leave with actual material you can use.

P.S. — Farming doesn’t pause for workshops, we get that. As a thank-you for making the time, every attendee will receive a $100 gift card of their choice. We believe we can grow the organic marketplace if more people understand the value of organic!

Workshop Details:

Story Lab 101: The Why Workshop covers storytelling basics and helps farmers articulate their own why. It is the foundation for why domestic organic matters to them, and to our food system.
May 20, 2 – 3:30 pm ET
May 21, 10 – 11:30 am ET
May 26, 7 – 8:30 pm ET

*Note, you must complete the Story Lab 101 workshop before the Story Lab 102 session.

Spots are limited. To save yours, fill out the short registration form below. It takes about 5 minutes and helps us make the session as useful as possible for everyone in the room.

Who is running the Story Lab workshops?

The Story Labs are designed and facilitated by Modern Species, a creative agency focused on helping farmers, ingredient suppliers, manufacturers, brands, retailers, certifiers, and associations tell clear and compelling stories so buyers and consumers make better choices.

Story Labs are supported through the United States Department of Agriculture (USDA) Transition to Organic Partnership Program (TOPP). TOPP is a program of the USDA Organic Transition Initiative and is administered by the USDA Agricultural Marketing Service (AMS) National Organic Program (NOP).

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