Optmyzr | PPC Management Software on English

Everyone has an opinion on match types. Broad match advocates will tell you Smart Bidding has made tight keyword control largely unnecessary. Exact match loyalists aren’t ready to hand the keys to Google just yet. And phrase match users wonder if anyone still remembers they exist.

At some point every Amazon PPC manager has had the same internal monologue:

Performance Max campaigns simplify execution, but they often make it harder to understand what is actually driving results. Limited visibility, constant changes in data, and the need to manage multiple campaigns at scale can quickly create gaps in control and performance.

I recently came across an article ranking must-track Amazon ads metrics. Conversions topped the list for agency clients (no surprise there).